RRD Launches Iridio, Unified Marketing Solutions for CMO

Iridio by RRD streamlines marketing, reduces complexity with composable solutions

RRD introduces Iridio, a unified marketing solutions partner formed to streamline marketing execution and drive meaningful outcomes. Designed for increasingly complex marketing environment, Iridio offers a flexible, composable service stack that scales from single-channel support to fully integrated campaigns.

With 96% of CMOs often managing up to 20 fragmented vendors, Iridio solves complexity as a single solution for strategy, creative services, technology, data and analytics and media execution.

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“The modern CMO wears many hats — marketer, brand builder, technologist and data expert,” said Andy Johnson, Senior Vice President and Head of Iridio. “They also juggle siloed agencies and vendors. Iridio cuts through the complexity and chaos, bringing together all the core elements under one unified team.”

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Backed by RRD’s global expertise, reach and investments, Iridio’s composable service stack helps brands move faster, perform smarter and scale high-impact campaigns. Iridio’s service stack includes:

• Strategy: business-driven marketing consulting
• Creative Services: impactful, highly personalized marketing content and creative, including branding, user interface (UI)/user experience (UX) design, production, photography, video and editorial
• Technology: patented and proprietary technologies spanning digital advertising, one-to-one marketing, data management and visualization and creative development — fueled by cloud-native architectures, AI and automation
• Data and Analytics: real-time insights into actionable recommendations that drive measurable results, enhance customer engagement and inform strategic business decisions
• Media Execution: media strategy, planning, buying, placement and measurement to support content distribution and omnichannel activation

About RRD

R.R. Donnelley & Sons Company (RRD) is a global provider of marketing, packaging, print and supply chain solutions.

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Source – Businesswire

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