SAAS Opportunity Capital Acquires Celera Systems

Celera’s financial services order and fulfillment platform gives enterprises control of marketing and sales enablement and compliance workflows previously only available from large printers.

For 25 years, Celera Systems has provided workflow software powering critical infrastructure for the largest financial services firm’s marketing and sales operations—yet almost no one knew its name. Celera’s powerful platform has been exclusively distributed by Toppan Merrill under the name Merrill Connect as the technology component of bundled print and fulfillment services offerings.

Midwest based private equity firm SaaS Opportunity Capital (SOC) acquired Celera Systems with the goal of bringing Celera’s marketing and sales enablement platform to the broader market of financial services enterprises looking to bring the workflow platform in-house to provide deeper integrations into marketing and sales enablement processes, gain AI insights and performance metrics, and own critical data across production vendor relationships.

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Over the past 2+ decades, large financial services, banks, insurance and healthcare clients have given continuous input that has enabled Celera’s platform to grow into an enterprise grade expert platform meeting strict compliance and security requirements of enterprise clients providing solutions for both print and digital order fulfillment pathways.

Enterprises that deploy Celera’s workflow platform independent of traditional print vendors capture long term seamless integration into processes and internal systems such as CRMs, DAMs, and business insight tools; enabling efficiencies and cost savings related to change management, data migration, and operational continuity.

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“Celera is one of the industry’s best-kept secrets used by the biggest names in the business. At SOC we look for deeply embedded software platforms that with our experience and expertise have growth opportunities waiting to be unlocked,” Larry Hitchcock, Managing Director SOC Capital, “and we remain committed to and excited about our long partnership with Toppan Merrill for those customers seeking a bundled solution that provides the advantages that integrations into Toppan Merrill’s print and fulfilment and services operations provide.”

“Partnering with SOC Capital enables us to bring the platform we have grown for so many years to all enterprises in the market, no matter what order fulfillment partner they use. It’s also a great opportunity for us to add to our suite of powerful digital delivery tools and bring in AI to provide performance metrics across the entire marketing to sales lifecycle.” Kevin Klein, Celera founder and CTO.

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Source – PR Newswire

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