Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced SanMar, the leading supplier of wholesale imprintable clothing and accessories in the United States, chose Coveo AI for SAP Commerce. SanMar will use Coveo to deliver AI-powered product discovery and intelligent search, allowing customers to search the company’s comprehensive catalogs quickly with precision and relevance.
SanMar customers trust the company to have just what they need, when they need it. With Coveo, there will now be even more routes to discover exact product matches with AI-search that dynamically adapts to user intent, factoring in behavioral and contextual data, as well as automated support for complex filtering and merchandising logic.
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“Effective discovery is critical to our business,” said Mike Knapick, Chief Information Officer at SanMar. “Coveo’s AI-search expertise as well as the company’s long-term partnership with SAP Commerce will allow us to rapidly transform our digital commerce experience. We will be able to deliver an enhanced user experience with powerful search, and recommendation capabilities to help increase customer satisfaction.”
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“With new products launching every year and a wide array of SKUs, SanMar offers organizations the ultimate flexibility when it comes to purchasing and customizing wholesale imprintable clothing and accessories,” said Peter Curran, GM of Commerce at Coveo. “We expect that transforming the business-to-business buying experience for SanMar with generative search will be a showcase for how Coveo makes the promise of GenAI real for companies with large, diverse B2B audiences.”
About Coveo
Coveo brings superior AI-Relevance to every point-of-experience, transforming how enterprises connect with their customers and employees to maximize business outcomes.
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Source – PR Newswire
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