Scowtt, an AI-powered advertising optimization platform, has raised $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. Founded in 2024, the company uses predictive AI models to help advertisers improve paid campaign performance across major channels by activating insights from their first-party CRM data.
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Rather than relying on historical signals or platform-based optimization, Scowtt turns CRM lifecycle information into real-time predictive signals that allow advertisers to shift targeting, bidding and campaign optimization toward prospects most likely to convert. The platform operates passively on top of existing advertising workflows, requiring no new tools or disruption to campaign execution.
The company reports strong early results: LaserAway has increased purchase ROAS by 59%, Advanced Hair Restoration boosted ROAS by 64%, and a large education advertiser saw a 38% improvement by modeling enrollment propensity.
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Founder and CEO Eduardo Indacochea, who previously worked across Meta, Google and Microsoft, said legacy ad platforms are designed around network-level success rather than individual business growth. He said Scowtt is designed to close that gap by unlocking the full value of advertisers’ first-party data.
Looking ahead, Scowtt plans to build a broader operating system for growth that uses CRM intelligence and agentic AI to automate performance and enable more intelligent customer acquisition. The approach is positioned to become increasingly important as cookie-based targeting declines and advertisers shift toward first-party data strategies.
Inspired Capital General Partner Lucy Deland said Scowtt’s founding team represents decades of enterprise advertising experience and is uniquely positioned to lead the next phase of adtech innovation.
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