Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its…
Today’s MarTech Top Voice: Songue PR’s Co-founder and CEO Natalee Gibson. We are excited to have our latest Martech guest, Natalee Gibson, Co-founder and CEO at Songue PR. In this discussion, Natalee dives into the current state of PR in…
MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing…
The Ultimate Guide for Field Teams to Strengthen Franchisee Success, Maximize Local Advertising Impact, and Scale with Confidence Tiger Pistol, the most advanced local advertising platform, announced the release of its latest playbook, Empowering Franchise Success: How Local AdTech Transforms…
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set…
Hannah to power up team with focus on product mix Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP…
The landscape of education is evolving rapidly, and Edtech startups are at the forefront of this transformation. In this comprehensive guide, we delve into the future of Edtech in India, exploring how small coaching businesses can transition into thriving Edtech…
In order to improve brand recall for digital campaigns and drive success, the pioneer in Personified Advertising turns to attention metrics. Through integrations with the top players in the attention market Adelaide analytics and Lumen Research, Ogury, the world leader…
On April 28, 2023, the top provider of AdTech and MarTech, AdTech Holding, will relocate to a new, larger office in Limassol. The company will be able to put all of its staff under one roof thanks to the new…
In order to improve audience data in Mediaocean’s Audience Hub, the mission-critical omnichannel advertising platform Mediaocean established an alliance with Epsilon, a leading worldwide adtech and martech business. Through Mediaocean and Flashtalking, advertisers can reach Epsilon’s 1,000+ audience segments on…
Ben Avenia-Tapper Has Been Named the Director of Investor Relations at Viant. Ben Avenia-Tapper has been appointed vice president of investor relations by Viant Technology Inc., a major provider of people-based advertising technology. Avenia-Tapper’s responsibilities in this position include managing Viant’s…
