Searchspring Unveils Next-Gen Personalization for Ecommerce Merchants

Revolutionizing Product Recommendations with AI-Powered Precision

Searchspring, a division of Athos Commerce and a leading provider of ecommerce search, merchandising, and personalization, has launched powerful new enhancements to its Personalization suite. Designed to help merchants deliver more precise, intuitive, and high-converting shopping experiences, these updates simplify rule management, enhance flexibility, and optimize product recommendations.

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What’s New in Personalization?

These latest enhancements give ecommerce brands greater control over how product recommendations appear, ensuring customers see the most relevant products at the right time. Key upgrades include:

• Tailor Customer Experiences with Personalized Segments – Leverage in-depth analysis of customer behavior and preferences to create dynamic, targeted segments.
• Quickly Adjust Recommendations with Easier Rule Management – All personalization rules are now housed on a single page with categorized tabs for streamlined adjustments.
• Drive Conversions with Boosted Product Rules – Merchants can promote specific products within recommendation blocks, setting start and end dates to align with campaigns and inventory.
• Simplify Merchandising with an Advanced Rule Editor – A no-code interface enables flexible rule-building with multiple fields, subgroups, and ‘all-any-none’ conditions.
• Enhance Clarity with a More Visual & Intuitive UI – A redesigned interface includes product image carousels, paginated tables, and min/max settings for Category and Brand rules, offering clearer and more precise merchandising control.
• Optimize Personalization with Faster, Smarter Recommendations – AI-powered insights help merchants fine-tune personalization to drive higher engagement and conversions.

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“Personalization is no longer a luxury—it’s an expectation. With these latest advancements, Athos Commerce is giving merchants unparalleled control over product discovery, ensuring shoppers find exactly what they need at the right moment,” said Suhas Gudihal, COO of Athos Commerce. “By combining AI-powered insights with intuitive rule management, we’re making it easier than ever for brands to deliver highly relevant shopping experiences.”

Discover the Future of Ecommerce Personalization

Searchspring, a division of Athos Commerce, is redefining how brands create smarter, high-performing shopping experiences. These next-generation personalization solutions help merchants increase conversions, enhance customer satisfaction, and improve merchandising precision.

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Source – Businesswire

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