SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation Suite.
The launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape.
The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands.
Early adopters report recovering up to $15 million in previously wasted ad spend while achieving 40% improvements in ACoS (Advertising Cost of Sale) and 3X increases in click-through rates on high-intent placements.
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“Every day, brands are hemorrhaging millions in wasted ad spend because they’re trying to manage exponentially complex campaigns with yesterday’s tools,” said Dilip Vamanan, Co-founder and CEO of SellerApp. “Our DSP integration and AI automation don’t just optimize campaigns, they fundamentally transform how enterprise brands compete in the new retail media reality where every dollar counts and every second matters.”
Breaking: Industry-First Unified Platform Solves $166 Billion Challenge
The retail media landscape has exploded to $166 billion globally, growing twice as fast as traditional advertising. Yet most brands still rely on fragmented tools and manual processes that can’t keep pace with modern complexity.
With nearly one million new sellers joining Amazon in 2024 alone, cost-per-clicks have surged 45% while conversion rates remain flat, creating a profitability crisis for brands without sophisticated automation.
SellerApp’s breakthrough combines three industry-first capabilities:
1. Unified DSP + Sponsored Ads Management
- Single dashboard controlling both sponsored ads and programmatic display campaigns
- Cross-channel attribution reveals true customer journey impact
- Automated budget allocation optimizing spend across all ad types in real-time
2. AI Engine Processing 1M+ Decisions Daily
- Proprietary algorithms analyzing patterns across 250,000+ live campaigns
- Predictive modeling, anticipating competitive moves and seasonal shifts
- Machine learning that improves performance with every interaction
3. Enterprise-Grade Reporting and Intelligence
- Real-time profitability analysis across entire product portfolios
- Competitive intelligence tracking market share movements
- Custom reporting supporting multi-brand and international operations
Proven Results: From Beta to Billions in Managed Spend
During the six-month beta period, SellerApp’s platform delivered transformative results for enterprise clients:
- 30% Average Cost Reduction: Across $50M in managed spend, eliminating wasteful targeting
- 40% ACoS Improvement: Driving profitability for mature and emerging brands alike
- 3X CTR Increase: On high-intent placements through AI-powered creative optimization
- $35M Incremental Revenue: Generated through improved targeting and budget efficiency
- 90% Time Savings: On campaign management through complete automation
“We regularly audit brands spending $50,000 monthly on Amazon ads with virtually no visibility into which keywords are actually driving profitable sales,” says Nithin Mentreddy, Director of Customer Success at SellerApp. “The waste we uncover is consistently shocking, and it’s accelerating every quarter as more sellers flood the platform.”.
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Technical Innovation: How SellerApp Cracked the Code
The platform’s breakthrough performance stems from seven years of R&D investment and proprietary technology development:
Advanced Machine Learning Architecture
- Neural networks trained on billions of advertising interactions
- Pattern recognition identifying inefficiencies invisible to human analysis
- Continuous learning algorithms that improve with every campaign
Real-Time Data Processing
- Sub-second bid adjustments based on competitive movements
- Dynamic budget reallocation responding to conversion patterns
- Inventory-aware optimizations preventing stockouts and overexposure
Enterprise Integration Ecosystem
- Direct API connections to Amazon DSP and Sponsored Ads
- Seamless data flow with major ERP and inventory systems
- Custom integrations supporting complex organizational requirements
“The marketplace moves too fast now,” explains Brij Purohit, Co-founder of SellerApp. “There are too many variables, too much data, and too much money at risk to rely on manual processes. Brands that haven’t automated their campaign management are literally burning cash while competitors gain market share.”
“We don’t just see what’s happening in your campaigns,” says Sayantan Chatterjee, Product Manager at SellerApp. “We see what’s happening across entire categories, how seasonality affects different product types, and where competitors are increasing their spend. That context makes our optimization decisions fundamentally different from tools that only look at individual account performance.”
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Source – GlobeNewswire
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