Semrush, listed on the New York Stock Exchange under the ticker SEMR, has introduced Semrush One, a major evolution of its platform designed to help businesses thrive in the changing world of online search. The company says this new solution connects the foundational elements of Search Engine Optimization with modern AI search experiences, giving marketers a unified view of how their brands appear across both traditional search engines and the growing number of discovery experiences driven by artificial intelligence. That includes coverage for Google as well as AI engines such as ChatGPT, Gemini, Perplexity and other leading large language models.
As AI tools become common in daily life, search discovery has grown more fragmented and far more competitive. Marketers are now required to understand how their content performs not only in web search but also inside conversational interfaces and AI generated result experiences. Semrush believes it has the most extensive data available to support this shift, combining keyword research from one hundred forty two databases, visibility intelligence from more than eight hundred million domains, and what the company states are the largest keyword and backlink resources with twenty seven point five billion keywords and forty three trillion backlinks. Semrush One also now includes a rapidly expanding dataset that tracks brand visibility within AI powered searches, covering ninety million prompts so far. With all of this intelligence in one place, Semrush says businesses can take control of their presence across every discovery channel and improve revenue outcomes with faster decision making.
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Bill Wagner, CEO of Semrush, emphasized the urgency of this transition by saying “With the increasing adoption of LLMs and the rapidly evolving world of search, online brand visibility has become a boardroom topic. Search Engine Optimization continues to be tablestakes, but marketers now need new tools to navigate the always changing AI visibility equation. We are excited to build on nearly two decades of industry leadership in search, and empower marketers to take control of their visibility in the new era with Semrush One.”
Semrush positions the new offering as a single solution that merges the worlds of classic optimization and new AI discovery. It includes tools for measuring brand performance across multiple environments, monitoring sentiment, managing reputation and understanding where competitors are gaining influence. According to Andrew Warden, Chief Marketing Officer at Semrush, the company’s evolution reflects what marketers truly need today. “Semrush has always helped marketers see where they stand now we help them shape what comes next,” he said. “By combining SEO and AI into one intelligence layer, Semrush One gives marketers the power to influence every moment of discovery and turn insight into performance. It is the advantage modern marketing was missing.”
The company is offering Semrush One in three subscription options called Starter, Pro plus, and Advanced so that organizations of all sizes can adopt AI visibility tools. There is also an enterprise option called AI Optimization for teams that need extensive control over prompts, segmentation, models and custom reporting.
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To test the impact of the new capabilities, Semrush applied them to its own digital footprint. The company reports that within one month it increased its share of voice in AI powered discovery from thirteen percent in July twenty twenty five to thirty two percent in August. It also saw an improvement in non branded queries rising from forty percent to fifty percent. Semrush notes that this kind of growth highlights the speed at which AI search systems adapt compared to traditional optimization cycles. Insights that once took months to appear can now be seen in a matter of days, shaping faster content updates and new strategies for maintaining visibility in real time.
With Semrush One now available, the company expects more marketers to adopt a unified approach in a landscape where controlling presence across every type of search has become essential.
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