Sensormatic Solutions Enhances Storefront Design, Supports Retail Media Efforts With FLEX

New storefront engagement platform combines visual merchandising, retail media network and latest loss prevention technologies which can help redefine the storefront experience

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has added a new, highly customizable and retail-media-ready electronic article surveillance (EAS) system to its portfolio. The Sensormatic Solutions Flexible Loss-prevention & Engagement Experience (FLEX) platform is designed to enhance front-of-store real estate by combining visual merchandising, digital content management tools, and a full suite of loss prevention (LP) technology. FLEX blends seamlessly into the store design, while helping deliver a gateway for the shopper experience. Those in attendance at the 2026 NRF Big Show will have the opportunity to see the solution in person at booth (#5321), Jan. 11-13.

“EAS equipment can and should do so much more than detect merchandise and alert associates to incidents,” said Myron Burke, solutions management leader at Sensormatic Solutions. “They’re the first thing many shoppers see when entering a store, and they can be used to set the tone for the customer journey. With a sleek design, customizable sensors and alerts and enhanced visual merchandising capabilities, our new platform can help retailers and their brand partners make better use of valuable, engaging storefront space to extend branded experiences throughout shopper journeys.”

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Sensormatic FLEX can enable a store-as-a-media-business model, meeting growing demand for solutions that support retail media network (RMN) success. The modular design strategy helps offer digital advertising, marketing, store design and merchandising teams ample opportunity to create dynamic storefront displays that align with brand aesthetics and customer expectations, while optional AM, RF and Gen2X RFID capabilities, as well as alarm options, help ensure LP teams still have what they need to help deter crime..

This flexible, fully customizable approach can help retailers:

• Increase foot traffic and sales. Sensormatic FLEX is designed to help improve retail operations and enhance front-of-store displays, entice passersby and help retailers draw in more visitors to drive conversion and profitability by improving customer engagement and on-shelf availability while minimizing shrink.
• Maintain brand experiences. The modular, customizable design of Sensormatic FLEX can help empower floor designers with more control over the direction of stores’ look and feel.
• Adjust to trends. Sensormatic FLEX is designed to empower teams pivot campaigns when circumstances change, while optional RFID capabilities help track merchandise and shrink trends in motion, helping to ensure messaging is always relevant and engaging.
• Improve RMN performance. Flexible, high-quality displays in Sensormatic FLEX systems can help retailers and partners to take advantage of high-demand storefront space to capture shopper attention and open new revenue streams for retailers.