ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and complements its existing partnership with Adelaide, which was introduced earlier this year.
The Attention Index for CTV will leverage TVision’s advanced measurement panel, renowned for its passive, in-home technology that captures real-time, second-by-second data on audience engagement. Unlike traditional measurement systems, TVision’s approach is both comprehensive and unobtrusive, tracking viewer attention and interaction across both linear and streaming TV platforms without the need for active panelist participation. The system accurately identifies who is in the room, what content is being viewed, and a crucial element, whether the viewers are truly engaged. This detailed view of audience behavior empowers advertisers to reach and retain attention in the dynamic CTV environment.
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“We’re excited to partner with ShowHeroes Group to bring the power of attention measurement to their worldwide customers,” said Hassan Babajane, Chief Revenue Officer at TVision Insights. “Our passive, in-home measurement panel provides unmatched precision in understanding how viewers interact with content on the screen. By integrating our attention data with ShowHeroes’ innovative Attention Index, we’re equipping advertisers with deeper insights that help them reach audiences in meaningful, impactful ways across the expanding CTV ecosystem.”
“Attention has become one of the most critical KPIs for brands aiming to cut through the clutter in a fragmented media landscape,” said Kay Schnider, SVP of Global Product & Business Development at ShowHeroes Group. “By expanding our Attention Index to CTV in partnership with TVision, we’re setting a new standard for how advertisers measure and optimize their media investments on a global scale.”
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The emphasis on attention metrics is rapidly growing. A recent study by IAS reveals that 88% of media experts currently incorporate attention measurement in some form. High-attention impressions drive a 130% increase in conversion rates, demonstrating the direct impact attention can have on campaign performance. As advertisers look to maximize the effectiveness of their media spend, attention metrics like ShowHeroes’ Attention Index provide a tangible measure of viewer engagement and ad impact.
“This advancement marks a crucial milestone for ShowHeroes, providing our clients around the world with cutting-edge tools to measure audience engagement in the fast-evolving CTV landscape,” says Sarah Lewis, Global CTV Director at ShowHeroes.
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