As investors increasingly rely on alternative data to gain an edge in volatile markets, deeper visibility into digital performance has become a critical input for modern equity research. Similarweb and Bloomberg have expanded their collaboration to make Similarweb alternative data more accessible through the Bloomberg Terminal, giving investors new ways to analyze company momentum alongside traditional financial indicators.
Similarweb said its premium digital metrics are now available through Data Entitlements within {ALTD <GO>}, Bloomberg’s Alternative Data Analytics Platform. The integration allows Bloomberg Terminal users who also have a Similarweb account to access near real time insights on digital behavior directly inside their existing research workflows.
{ALTD <GO>} is designed to bring alternative data into the core of investment analysis by combining non traditional datasets with market data, broker research, estimates, and news. Bloomberg selected Similarweb as a premium alternative data provider focused on tracking online growth and momentum signals that can help investors assess both public and private company performance.
“Being included in Bloomberg’s alternative data service not only introduces Bloomberg customers to Similarweb data but also allows our joint customers to see Similarweb’s most relevant digital signals on company performance alongside other metrics all accessible on the Bloomberg Terminal and the investment research solutions they use every day,” said Benjamin Seror, Chief Product Officer and cofounder of Similarweb.
Through Data Entitlements in {ALTD <GO>}, eligible users can now go beyond basic traffic metrics. In addition to website visits, investors gain access to signals such as unique visitors, average visit duration, bounce rate, and page views. These indicators help paint a more comprehensive picture of digital engagement and customer behavior, which can be especially valuable for identifying shifts in demand ahead of earnings reports.
The expanded dataset supports advanced analytical use cases, including faster KPI nowcasting, more detailed company and peer benchmarking, and earlier detection of performance inflection points that may diverge from market consensus. By surfacing these insights in near real time, the integration aims to help analysts react more quickly to changes in underlying business momentum.
Seamless workflow integration is a key part of the expansion. Similarweb data flows directly into Bloomberg analytical tools used for financial analysis, broker estimates, news monitoring, and charting. This makes alternative data more discoverable and easier to compare with traditional KPIs without leaving the Bloomberg Terminal environment.
“Our clients are constantly seeking faster and more predictive signals, especially in today’s volatile markets,” said Richard Lai, Global Head of Alternative Data at Bloomberg. “Online momentum is one important non financial indicator of customer growth and company success, making Similarweb’s premium data a significant addition to the multi dimensional view of company performance we provide with Data Entitlements in {ALTD <GO>}. By embedding these premium metrics directly into the investment research workflow, we help clients identify inflections earlier and make better informed decisions with higher conviction.”
For the broader MarTech and financial data ecosystem, the Similarweb Bloomberg integration underscores the growing role of digital intelligence in investment decision making. As alternative data becomes more embedded in daily workflows, platforms that connect online behavior with financial performance are increasingly shaping how investors evaluate growth, risk, and opportunity.
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