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Similarweb Launches AI Studio for Enterprise Market Intelligence

MarTech

As enterprises seek faster, more accessible market intelligence, AI driven analytics tools are redefining how business users interact with data across the MarTech ecosystem. Similarweb has introduced AI Studio, a new enterprise intelligence solution designed to make expert level market research available to every employee through natural language interaction.

Built on top of Similarweb extensive digital intelligence infrastructure, AI Studio provides conversational access to data spanning 100 million websites, 6 billion keywords, 4 million apps, 20 million companies, more than 50,000 stock tickers, 557 million SKUs, and 37 months of historical insights. The platform aims to eliminate the technical barriers that often limit advanced analytics to specialized teams.

“AI Studio represents the biggest shift in how our customers experience Similarweb since we founded the company,” said Benjamin Seror, Chief Product Officer and Co founder of Similarweb. “In beta testing, we saw companies go from 3 active Similarweb users to 28 — because now anyone in the organization can get the insights they need without training or technical expertise. It’s like giving every employee their own team of AI-powered market intelligence experts.”

AI Studio combines Similarweb proprietary digital intelligence with purpose built AI agents trained specifically on the company methodology. Unlike general purpose AI assistants, these agents are optimized for business intelligence tasks such as competitive benchmarking, market sizing, investment due diligence, and opportunity identification.

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The platform introduces three core capabilities. The Chat function delivers instant responses to business questions about competitive positioning, traffic patterns, keyword opportunities, and audience insights, while maintaining context across follow up queries. Deep Research generates consultant grade reports that synthesize web traffic, search data, app intelligence, and audience metrics into executive ready deliverables. AI Dashboards allow users to describe the visualizations they need in plain language, automatically generating customized and continuously updating dashboards.

By translating complex data requests into actionable insights in seconds, AI Studio reduces reliance on dedicated analysts and manual report building. “The difference isn’t just speed — it’s access,” Seror added. “Questions that used to require deep platform expertise now take seconds and are translated into an actionable execution plan for our users. That means faster decisions, wider adoption, and intelligence that actually reaches the people who need it.”

The launch of Similarweb AI Studio reflects a broader industry trend toward democratizing data across organizations. As competitive landscapes grow more dynamic, enterprises are looking to equip not only research teams but also marketing, product, finance, and strategy functions with real time intelligence. By embedding AI directly into its digital intelligence platform, Similarweb is positioning AI Studio as a catalyst for faster decision making and more inclusive access to market insights.

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