Similarweb has just launched its innovative GenAI Intelligence Toolkit, a groundbreaking solution designed to give businesses unprecedented insight into their presence and performance on burgeoning AI platforms. This new offering combines AI Brand Visibility and AI Traffic data, allowing companies to see exactly how their brand is being represented within AI chatbots and, crucially, to measure the tangible value of AI-generated traffic directed to their digital marketing and sales channels.
As generative AI increasingly reconfigures the digital marketing landscape, potentially shifting focus away from traditional search methods, marketers, merchants, and digital leaders are scrambling to understand their position.Businesses want to know when AI chatbots recommend their services and, crucially, how much traffic these endorsements drive to their websites. According to Similarweb’s June 2025 estimates, AI platforms such as ChatGPT, Gemini, Perplexity, Grok, and CoPilot together generated more than 1.1 billion referral visits. This represents a staggering 357% year-over-year increase, underscoring the rapid growth and impact of AI in the digital ecosystem.
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What sets Similarweb’s GenAI Intelligence Toolkit apart is its unique ability to provide both visibility and traffic data for generative AI interactions. This dual perspective offers businesses a comprehensive understanding of their performance across these powerful AI-driven discovery and search tools. The toolkit empowers brands to directly connect their visibility with the resulting traffic, giving them a clear picture of their overall performance on AI platforms.
Furthermore, the toolkit allows businesses to pinpoint precisely where their brand is, or isn’t, appearing. The AI Brand Visibility feature reveals which topics are most strongly associated with a company and identifies the top cited sources within AI-generated answers. For instance, a brand can now easily discern if an AI platform is drawing information from news outlets or review sites that might favor competitors, enabling them to strategically adjust their efforts to improve visibility and placement within those critical channels. Users can also benchmark their performance against competitors, gaining insights into the volume of AI-driven traffic reaching their own landing pages versus those of rivals, and even understanding what specific prompts are generating this traffic.
Crucially, the toolkit also helps brands understand AI traffic deeply. Traffic remains vital because conversions, engagement, and revenue all happen after the click. The GenAI Intelligence Toolkit provides the necessary knowledge to optimize content and strategies specifically for the AI channel, boosting traffic from this burgeoning source. Beyond just traffic, it offers new consumer insights. Unlike the often broad traditional search keywords, the detailed AI queries provide a much deeper understanding of consumer intent, facilitating more precise analysis and enabling highly targeted engagement strategies.
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While other AI brand visibility tools exist, Similarweb argues that visibility alone is insufficient. Their GenAI Intelligence Toolkit takes it a step further by identifying which AI mentions actually drive traffic to specific web pages. Powered by Similarweb’s industry-leading Digital Data, this tool uniquely enables organizations to measure traffic not only to their own properties but also to benchmark against competitor performance, offering an unparalleled view of how generative AI is fundamentally reshaping the digital landscape.
Customers are already singing the praises of this new solution. Jon Baldwin, Senior SEO Content Manager at pet care company Rover, shared that the tool helps him quickly answer senior executives’ pressing questions about AI platform traffic and its implications for future strategy, providing compelling visuals that leadership appreciates. Ben Newman, Insights and Effectiveness Manager at UK digital agency Anything is Possible, called the AI Traffic feature a “game changer,” offering valuable insights into how AI chatbots are reshaping brand discovery and aiding SEO and content teams by revealing user prompts. Piotr Szpakiewicz, SEO Growth Leader at Displate.com, highlighted the ability to benchmark against competitors and understand AI platform share, adding that the AI Brand Visibility feature offers a glimpse into real user prompts, allowing his team to understand how their SEO strategies translate into chatbot traffic and brand mentions.
This toolkit is part of Similarweb’s broader AI initiatives, as recognized by Or Offer, founder and CEO of Similarweb. He acknowledged that AI represents a fundamental shift in the digital marketplace and reaffirmed the company’s commitment to helping customers understand how the business and consumer use of AI is reshaping the web. Moreover, Similarweb is actively leveraging AI within its own product development and engineering to enhance data analysis and make insights more accessible. The recent launch of full-service AI Agents further empowers customers, for example, by helping marketers identify search traffic trends and fill content gaps.
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