Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024 greenhouse gas emissions compared to its 2022 baseline. The progress reflects strategic and operational changes, as well as continued investment in sustainable workplace practices.
According to Simpli.fi’s 2024 Greenhouse Gas (GHG) Inventory Report, conducted by Alpine Project following the ISO 14064-1 standard and the GHG Protocol, emissions decreased by nearly 3,000 metric tons of carbon dioxide equivalent (CO₂e) within a two-year timeframe. In 2024, Simpli.fi reported zero scope 1 direct emissions following the consolidation of its office footprint and the removal of fossil-fuel-based heating systems.
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“By reporting its base year GHG inventory, Simpli.fi has set an example for other ad tech companies,” said Brian Murphy, founder of climate consultancy Alpine Project. “The fact that Simpli.fi has already reported a 20% reduction across scopes 1, 2, and 3 shows the rest of the industry that real emissions reduction can be a reality.”
A GHG Inventory Report outlines emissions over a defined period and serves as a tool for understanding, managing, and communicating environmental impact. It also helps track progress toward reduction goals and guides more sustainable decisions. At Simpli.fi, the report has become central to identifying opportunities for improvement and supporting long-term growth.
Simpli.fi’s emissions reduction was driven by lower electricity use, more efficient business travel, and a shift to more energy-efficient cloud-based systems. Two key changes included the migration to cloud infrastructure and the move to a single headquarters in the historic Fort Worth Stockyards. This adaptive reuse project preserved architectural character while supporting a modern, hybrid-friendly workplace.
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“Tracking and understanding our emissions goes beyond reporting; it’s about making smarter decisions that drive long-term value for our business and our clients,” said Evan Kolter, Chief Financial Officer at Simpli.fi. “As more of our clients prioritize sustainability, the steps we’re taking to reduce our environmental impact also help us operate more efficiently and build stronger, values-aligned partnerships.”
Simpli.fi’s progress reflects a broader commitment to sustainability and responsible operations. As more organizations prioritize environmental impact, GHG reporting has become an essential tool for tracking progress, enhancing transparency, and supporting more informed decision-making. By taking measurable steps now, Simpli.fi is building a foundation for long-term environmental responsibility and continued operational improvement.
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Source – PR Newswire
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