Skydeo Unveils SAM to Enhance Predictive Audience Targeting

Skydeo, a leader in predictive audience data and insights, has launched Skydeo Audience Manager (SAM), a platform designed to help brands, agencies, and platforms discover, activate, and optimize high-performance predictive audience segments across social, mobile, CTV, and programmatic channels.

With instant access to more than 30,000 predictive segments powered by 1.4 trillion data points, SAM streamlines the audience discovery process, allowing marketing teams to identify and engage the most valuable customers quickly. The platform removes the inefficiencies of traditional audience targeting, allowing users to activate data-driven campaigns with precision and scale. SAM delivers the predictive data and insights needed to drive marketing success  for brands looking to better understand and find their ideal customers or agencies executing omni-channel activations.

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The introduction of SAM marks a significant evolution in how marketers leverage audience data. The platform allows brands to integrate data seamlessly into their campaigns, ensuring their marketing efforts align with real-world consumer behaviors. Agencies gain the ability to manage audience segments more effectively, collaborate across teams, and optimize campaigns with continuous insights.

“Brands and agencies don’t have time to waste on data activation,” said Mike Ford, CEO of Skydeo. “We developed SAM to streamline data activation for our customers, eliminate back and forth emails and provide a workflow system around audience data. SAM provides a cross-platform, data system of record for agencies and brands in-housing. It’s smarter, faster and ‘funner’ to drive campaign performance and customer engagement at scale.”

Industry leaders are already recognizing the impact of SAM on audience intelligence. The platform’s ability to connect brands with their most relevant audiences in real-time sets a new standard for efficiency and precision in digital marketing. By combining Skydeo’s predictive analytics with a user-friendly interface, SAM is making it easier than ever for teams to build high-impact marketing strategies that deliver measurable results.

“Many brands and agencies struggle to find the time and resources needed to effectively source and target their audiences, especially when activating across multiple channels and using a collection of DSPs.  That’s where the Skydeo Audience Manager is a game changer,” said Jennifer Peters, Director of DTC & Ecommerce for Olly. “It streamlines the entire process, helping brands find and connect with the right audience effortlessly, freeing up teams to focus on higher level strategy. Now, we can trust that audience targeting is handled with precision, allowing us to drive more meaningful engagements and see measurable results across all of our campaigns.”

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In the era of AI, data quality is a critical factor in building models that power automation, personalization, and predictive targeting. SAM provides AI teams with high-quality behavioral datasets that enhance machine learning capabilities, enabling smarter audience segmentation and improved campaign decision-making. By integrating real-world consumer insights into AI-driven marketing strategies, brands can achieve more precise targeting, higher engagement, and greater overall efficiency.

“I have been impressed with how Skydeo seamlessly enables us to reach new Consumer and B2B prospects with DSPs, social and video,” says Morgan Chemij, Sr Director, Global Marketplace Strategy & Media Execution for HP.

brands and agencies are under more pressure than ever to improve efficiency, reduce wasted spend, and maximize engagement. SAM provides a competitive advantage by delivering instant, predictive audience intelligence that ensures marketing investments are focused on the highest-value consumers. Activating these audiences across social, mobile, CTV, and programmatic platforms in seconds allows marketers to move with agility and confidence in an increasingly complex advertising ecosystem.

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Source – PR Newswire

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