Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep consumer data and behavioral insights into Skydeo Audience Manager (SAM), providing marketers with enriched predictive…
Audience data company Datonics has achieved its certification as a CarbonNeutral® enterprise, becoming the first data provider in the advertising industry to reach this important climate action milestone. Datonics conducted its baseline year (2023) Greenhouse Gas (GHG) Inventory Report, following the ISO…
Marketers and sales professionals gain access to audience intelligence that provides insight into B2B audiences beyond their titles, enabling impactful campaigns and precise audience targeting. Audiense, a leading audience intelligence company, announced an innovative integration with LinkedIn, the world’s largest professional…
Skydeo, a leader in predictive audience data and insights, has launched Skydeo Audience Manager (SAM), a platform designed to help brands, agencies, and platforms discover, activate, and optimize high-performance predictive audience segments across social, mobile, CTV, and programmatic channels. With…
GetApp’s 2024 Advertising Preferences Survey reveals how marketing overload and irrelevant content drive customers to unsubscribe, hurting business—discover insights to regain consumer trust and boost sales. A new survey from software marketplace GetApp shows that U.S. consumers are reaching their…
BillingPlatform to simplify workflows and consolidate complex advertising billing for Optimum Media, a leader in multiscreen advertising solutions BillingPlatform, the enterprise revenue lifecycle management platform for today’s innovative business models, announced that Optimum Media has chosen its Billing, Collections and Portal solutions. Optimum Media is an…
