Smartly, the AI driven advertising technology platform, has introduced two new creative intelligence products designed to give marketers deeper visibility into how their ads will perform and why. The additions, called Creative Predictive Potential and Creative Insights, extend Smartly’s intelligence framework across every stage of the campaign cycle. Together, they allow teams to evaluate creative work before it goes live, understand the drivers of performance after launch, and connect the full journey from concept to campaign outcome.
Creative Predictive Potential functions as a pre launch evaluation tool by using AI models to assess attention, sentiment and engagement signals across different creative elements. Through computer vision and eye tracking technology, the system can pinpoint which visuals or messages are likely to attract attention and which could cause viewers to disengage. The goal is to give marketing teams a way to refine their creative choices in advance, reduce inefficiencies and begin campaigns with a higher degree of confidence.
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On the post launch side, Creative Insights converts creative performance data into clear, actionable intelligence. The tool is part of Smartly’s Creative Suite and includes capabilities such as AI Theme Analysis and AI Summaries, which identify the visual styles, narrative elements and tonal patterns that influence results across channels. Instead of relying exclusively on reporting dashboards, teams can now uncover the reasons behind performance variations and apply that learning to improve and scale future creative executions.
Maxwell Tang, Chief Product Officer at Smartly, said the company’s commitment to strengthening real time clarity for marketers continues to guide its innovation. “Smartly’s innovation is rooted in giving marketers confidence through clear, real-time intelligence,” he said. “We understand creative is the most powerful performance lever, and with our new capabilities, we can connect creative and performance. This combines predictive analysis with real-time insights to help brands make faster, smarter decisions that maximize return and reduce waste.”
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Smartly’s expanded creative intelligence suite brings predictive testing, comprehensive analytics, AI enhanced creative analysis and automated production into one integrated workflow. The new features will connect with social platforms, Google and programmatic channels while extending Smartly’s data driven personalization to connected TV environments. This integration is intended to help marketers predict, measure and optimize creative effectiveness at scale without relying on multiple point solutions.
By unifying creative production, audience targeted activation and performance optimization within a single platform, Smartly positions itself as one of the few companies offering a fully connected advertising ecosystem. The company aims to help brands move quickly from insights to execution while generating more value from every creative idea.
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