Socialtrait, the patented AI-powered consumer insights company, has launched its new self-serve SaaS platform, the first of its kind to simulate real-time audience behavior for marketing teams. The platform allows businesses from midsize organizations to global enterprises to test, validate, and optimize campaigns, creatives, messaging, and concepts instantly, replacing time-consuming traditional research methods with predictive AI-driven simulations.
At the heart of the platform is Socialtrait’s proprietary Audience Behavior Simulation Engine, a technology protected under a U.S. patent for its ability to generate synthetic, computer-simulated data using lifelike AI personas. These agents are built with behavioral, psychographic, and industry-specific data to mimic how real people think, respond, and make purchasing decisions. Early user testing shows that the platform’s predictive simulations align with real-world consumer outcomes 86% of the time, leading to a 50% improvement in creative performance.
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“The market moves faster than conventional approaches can keep up,” said Vivek Kumar, Co-founder and CEO of Socialtrait. “We built this platform to give marketing leaders, whether in small businesses or large enterprises, the confidence to make smarter decisions at the speed their audiences demand. By combining lifelike AI communities with predictive testing, we deliver results that provide practical, adaptable insights.”
The SaaS platform is designed to cover the entire campaign life cycle. Teams can simulate audience reactions to ads, videos, packaging, and messaging in just hours, test product ideas before launch, explore audience segmentation by geography or demographic, and even run crisis simulations to evaluate responses to sensitive topics. By merging qualitative and quantitative insights in one platform, Socialtrait drastically simplifies how strategists, researchers, and creative teams validate marketing decisions.
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“For decades, marketing teams have had to rely on gut instinct, small focus groups or surveys to predict how audiences will respond,” said Suraj Narayanan Sasikumar, CTO of Socialtrait. “With Socialtrait’s new platform, they can simulate millions of AI agents that mirror their target audience, testing campaigns, messages and product ideas in real time.”
Industry experts see the platform as a major advancement for data-driven marketing. “Socialtrait’s AI communities are a game changer,” said Gareth Lofthouse, industry advisor and former Co-founder of Financial Times Longitude. “With traditional focus groups, having an interactive discussion with 100 or more people would be impossible. Socialtrait allows me to create AI communities that provide realistic comments and suggestions on every aspect of my campaign.”
Already trusted by Fortune 500 companies across consumer goods, retail, and media, Socialtrait’s new SaaS product expands its proven enterprise simulation capabilities into a fully self-serve solution. Marketers can independently run unlimited audience simulations, gaining fast, actionable insights that drive creative precision and business growth all at a fraction of the time and cost of conventional testing.
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