Sojern , the leading marketing platform for the hospitality industry, is joining forces with PubMatic, an independent technology company defining the future of the digital advertising supply chain. This new collaboration allows agencies and advertisers to access and activate Sojern’s extensive real-time travel data, along with PubMatic’s premium inventory, to reach travelers more precisely and in a privacy-conscious manner.
Creating personalized and targeted campaigns requires finding the right combination of audiences and inventory offerings. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. Using a multi-ID approach , curation allows advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.
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“It’s clear that content curation offers a bright future for programmatic advertising, and while we’ve been working with PubMatic for many years, this partnership demonstrates our commitment to delivering industry-specific curated advertising to our clients,” said Josh Beckwith , SVP of Global Corporate Sales at Sojern . “This collaboration will merge Sojern’s world-class travel data and multi-identification audiences with PubMatic’s premium inventory, allowing us to optimize both in real time, creating curated campaigns using our clients’ preferred supply paths.”
The partnership opens up new opportunities for advertisers to activate Sojern’s real-time, industry-specific traveler insights directly within Connect , PubMatic’s data curation solution. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance.
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“Today’s advertising needs to be accessible to everyone. Consumers want privacy and relevant ads, while brands need quality ad space and brand safety,” said Mark Williams , Senior Director of Audience Solutions for EMEA and US at PubMatic . “Strategic curation connects advertisers, publishers, and audiences by filtering content by quality and relevance. This collaboration with Sojern is a perfect example, giving marketers access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is greater transparency, greater control, and stronger performance across the board.”
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Source – PR Newswire
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