A recent study from Finnish startup SpeedyIndex has revealed that about 40% of new web pages fail to be indexed by Google within their first month, effectively making them invisible to online audiences. This indexing delay, described as an escalating “indexing crisis,” is largely attributed to the surge in digital content, much of it AI-generated, overwhelming Google’s crawling capabilities. As a result, Google tends to prioritize established sites, pushing new pages especially those from emerging businesses into a “search blind spot.” This finding echoes industry research such as an Ahrefs report, which found that 91% of all web content receives no traffic from Google, mostly because it remains unindexed or fails to rank.
Victor Dobrov, founder of SpeedyIndex, emphasized the severity of the problem, noting that companies risk losing significant revenue when their content doesn’t appear in search results. He stated, “If you don’t exist in Google, you don’t exist online,” underscoring indexing as a fundamental challenge for business growth, no longer just a technical detail for SEO specialists.
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To address the situation, SpeedyIndex has introduced a new Drip-Feed indexing feature. This tool helps marketers by simulating a natural, gradual URL submission process to Google over a chosen timeframe, mimicking organic growth patterns favored by the search engine. The approach is designed to make SEO campaigns appear more authentic and thus improve indexing success. The Drip-Feed functionality is particularly suited for new websites striving to establish credibility, large-scale SEO campaigns seeking to index hundreds of URLs without triggering spam filters, and e-commerce stores aiming for organic discovery of new product pages.
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Dobrov reinforced this strategic direction by stating that indexing is “no longer a given it’s a privilege.” With the Drip-Feed feature, websites can demonstrate their value to Google progressively, proving they deserve visibility. This incremental approach complements SpeedyIndex’s existing high-speed VIP Queue service, which targets urgent indexing needs by securing Googlebot crawls within minutes but suits more immediate demands. New users of SpeedyIndex receive 100 free link credits, enabling them to test the full spectrum of tools, including the innovative Drip-Feed feature, as they navigate the complex modern indexing landscape.
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