Sprout Social has rolled out a groundbreaking integration with Canva, solidifying its role as a leader in social media management by streamlining the content creation and publishing pipeline for brands. This new feature allows users to send completed visuals directly from Canva into Sprout Social as draft posts, equipped with captions, tags, profile groups, and scheduled times. By eliminating the traditional manual handoff between creative and social teams, the integration helps teams bypass potential errors and time drains, delivering a more agile, error-free path from design to published post.
This launch comes at a moment when brands are racing to engage audiences in the fast-moving realm of social media, increasingly relying on visuals especially short-form video, which commands the highest return on investment and marketing spend in 2025. The Sprout-Canva integration enables marketers to move assets with a single click, making it possible to get videos and images in front of audiences rapidly and consistently, while keeping every element on-brand and compliant with company strategy. The seamless workflow accelerates production timelines, reduces redundant downloads and uploads, and keeps creative talent focused on innovation rather than administration.
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Scott Morris, CMO of Sprout Social, describes the ability to move content from concept to audience with minimal friction as a critical advantage in an era where social channels are saturated with competing messages. For Morris, the integration represents a fusion of creativity and social intelligence that enables brands to foster deeper audience connections and unlock stronger business outcomes. Echoing this, Canva’s Head of Ecosystem Anwar Haneef highlights how millions of creators and social managers use Canva’s platform to scale visual storytelling, and sees this partnership as pivotal in helping them “move at the speed of culture,” keeping branded assets consistent and impactful as they flow into publishing.
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Early adopters such as FedEx have already experienced the transformative potential of the integration. Matthew Wallace, who manages FedEx’s global social media efforts, points to the workflow efficiency gained by bypassing download and upload steps. With the new connection between Canva and Sprout Social’s Publishing Calendar, his team can maintain consistency and move quickly between creation and scheduling for all channels, a substantial win for efficiency especially in multinational environments with high volumes of branded content.
Overall, Sprout Social’s direct integration with Canva answers a pressing need for brands to close the gap between design and delivery, keeping their teams nimble, content consistent, and creative strategies firmly aligned with marketplace demands. The enhancement is now available, marking a significant leap in how brands can use visual content to drive awareness and results across social platforms.
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