As large enterprises continue to scale creator programs, influencer marketing platforms are becoming central to how brands drive awareness, trust, and measurable revenue. Sprout Social has been named a Leader in the 2025 to 2026 IDC MarketScape report on Worldwide Influencer Marketing Platforms for Large Enterprises, highlighting its growing role in enterprise social and creator strategy.
Sprout Social, a cloud based social media management provider listed on Nasdaq, was recognized for its comprehensive influencer marketing capabilities designed to help global organizations discover creators, manage partnerships, and measure performance at scale. The IDC MarketScape evaluation focused on platforms built for large enterprises that require advanced analytics, governance, and brand safety alongside growth.
Sprout Social’s influencer marketing solution is designed to help organizations move beyond ad hoc creator relationships toward structured, data driven programs. The platform combines AI powered natural language discovery, deep data analysis, and centralized campaign management to help brands identify relevant creators and maximize return on investment. As influencer marketing matures, enterprise teams increasingly need tools that connect creator partnerships directly to business outcomes rather than surface level engagement.
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“Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers,” said Ben Newell, Vice President of Product Management at Sprout Social. “People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns. Sprout gives organizations the intelligence and tools to build cohesive, data-backed influencer programs that drive real business impact. We’re honored to be recognized by IDC MarketScape and remain committed to pushing the industry forward.”
The report highlighted Sprout Social’s ability to meet enterprise requirements around safety, scale, and insight. Its influencer marketing platform supports topic led creator discovery that mirrors how native social algorithms surface content, enabling brands to find creators aligned with specific themes and audience interests. This approach helps organizations build more authentic partnerships that resonate with consumers.
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Brand safety and governance are also central to Sprout’s offering. Enterprise teams can apply automated content scanning, customizable safety controls, and brand fit scoring to ensure creators align with messaging standards and risk tolerance. These features are increasingly important as influencer marketing budgets grow and scrutiny around brand alignment intensifies.
In addition, Sprout Social provides customizable research and campaign reporting tools that allow organizations to measure ROI and extract deeper insights from influencer initiatives. This level of reporting flexibility supports executive decision making and helps marketing leaders justify continued investment in influencer marketing platforms.
As spending on influencer marketing continues to outpace many traditional channels, recognition from IDC MarketScape underscores how enterprise expectations are evolving. Platforms that combine AI driven discovery, analytics, and governance are becoming foundational to modern marketing strategies.
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