Sprout Social, a leading provider of cloud-based social media management solutions, has unveiled a major update to its platform, introducing a series of features and strategic integrations aimed at helping brands thrive in what it calls the “Social Intelligence Era.” As networks like TikTok and Bluesky become essential destinations for discovery, product recommendations, and real-time interaction, Sprout’s enhanced capabilities are designed to help marketers capture sentiment early, respond with agility, and turn social engagement into measurable business growth.
The latest release brings new TikTok Listening tools, expanded publishing and analytics support for Bluesky, advanced creator collaboration capabilities, and integrations with creative platforms like Adobe Express and Canva. Together, these offerings enable brands to monitor conversations, publish seamlessly, collaborate with influencers, and connect creative workflows, all while maintaining data-driven insight into campaign performance.
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Josh Bean, Vice President of Product Marketing at Sprout Social, said the evolution reflects how social platforms have become central to customer decision-making. “Social is no longer just where conversations happen it’s where buying decisions are made, brand perceptions are formed, and loyalty is built,” Bean explained. “With these updates, we’re giving brands the intelligence and tools to lead in this new environment, transforming everyday interactions into tangible outcomes.”
For organizations like United Way Worldwide, the enhancements strengthen their ability to deliver cohesive experiences from awareness through long-term engagement. Megan Cottongim, the nonprofit’s Director of Social Media, said Sprout supports an “integrated approach” that aligns teams, keeps messaging consistent across channels, and leverages real-time insights to build “seamless, intentional, and human” interactions.
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Among the new and upcoming capabilities: Bluesky publishing and reporting will allow brands to connect with interest-driven audiences on the fast-growing platform, while TikTok Listening provides deep analysis of customer sentiment, trending topics, and brand perception. Integration with Instagram Partnership Ads and Influencer Marketing Workspaces streamlines creator engagement to boost authentic reach.
On the creative side, publishing directly from Adobe Express and Canva into Sprout enables quicker deployment of high-quality social content. A forthcoming Salesforce Digital Engagement integration will bring customer service across voice, messaging, and social into a single Sprout workspace. Meanwhile, new LinkedIn personal profile metrics and document publishing tools aim to enhance executive thought leadership strategies.
Sprout Social positions these updates as a comprehensive toolkit for the modern marketer designed to capture actionable intelligence, strengthen customer relationships, and drive revenue in a rapidly evolving, socially driven marketplace.
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