StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

StackAdapt, the leading technology company in advertising and marketing, announced the launch of Ivy, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle.

With AI at its core, Ivy™ empowers marketers to streamline campaign execution through real-time insights and personalized assistance. Built to support every stage of the campaign lifecycle, Ivy™ draws on deep knowledge of audience behaviour and performance patterns to enhance decision-making and optimize outcomes. Marketers can refine targeting strategies, surface insights with natural language prompts, and receive AI-driven guidance from setup to optimization, creating a faster, more intuitive, and performance-driven workflow.

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Ivy™ unlocks faster, smarter decision-making for marketers across verticals. B2B marketers can quickly surface performance data and plan high-intent audience strategies through audience recommendations. Retail teams optimize seasonal campaigns with real-time insights. Travel marketers identify trending destinations and streamline targeting, all through intuitive, natural language prompts. With Ivy™, marketers in every vertical can spend less time digging through dashboards and more time focusing on strategic, creative, and results-driven work, all while staying in control.

Key benefits of Ivy™ include:

• Precise Targeting – Leverages interest-based data to refine audience selection, whether marketers are expanding reach or narrowing in on niche segments.
• Faster Insights – Enables natural language queries to instantly surface key performance metrics, no dashboard digging required.
• On-Demand Guidance – Serves as an always-on knowledge base to assist with platform navigation, optimization strategies, and campaign setup.

In the 30 days leading up to launch, Ivy™ responded to more than 1,700 in-platform messages. Common user queries included recommended CPMs for CTV campaigns and ad specifications for DOOH and native formats, highlighting Ivy’s role in both campaign planning and platform navigation.

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“We’ve built our platform on advanced AI, and now Ivy™ puts that power directly into the hands of our clients,” said Yang Han, Co-founder and CTO of StackAdapt. “After thoughtful development, we’re excited to introduce it as a powerful extension of our platform and a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth.”

As agentic AI becomes more integral to modern marketing, Ivy delivers on that potential by supporting marketers with proactive, intelligent assistance. It’s part of StackAdapt’s broader innovation roadmap to unify martech and adtech, reduce fragmentation, and deliver outcomes, not just outputs.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale. While other platforms offer some AI-powered tools, StackAdapt stands apart by embedding intelligence into every stage of campaign activation, purpose-built for business outcomes, not just automation.

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Source – Businesswire

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