StackAdapt has launched its first Snowflake Native App, powered by Snowflake Cortex AI, now available on the Snowflake Marketplace. This app is notable as the first demand-side platform (DSP) to leverage Snowflake Cortex within the Snowflake ecosystem, streamlining complex data preparation into a user-friendly workflow accessible to marketers without requiring IT assistance.
The key innovation is that marketers can create real-time audience segments and activate first-party data directly inside the app, within their own Snowflake environment, without moving data outside Snowflake. Utilizing Snowflake Cortex AI, marketers can query data tables using natural language, identify relevant data columns, and automate previously manual processes such as data mapping and segmentation. This frees marketing teams to focus more on strategy and optimization instead of technical data handling.
Marketing Technology Insights: Kantar Extends Cint Partnership, Taps New Cint Exchange
Integrated with StackAdapt’s Data Hub, users can consolidate multiple Snowflake tables into a single workspace without needing manual stitching or reformatting, offering a comprehensive and unified view of customers. The app supports advanced use cases like retargeting past customers, building lookalike audiences, suppressing converted or ineligible segments, and measuring campaign performance all powered by first-party data securely housed in Snowflake.
StackAdapt’s Co-Founder and CTO, Yang Han, emphasized that the app enables marketers to rapidly turn raw data into ready-to-use audiences in a privacy-safe manner, critical for driving campaign performance and growth. Eric Batscha, Industry Principal for Adtech at Snowflake, noted that this launch exemplifies how the Snowflake Native App Framework simplifies large-scale first-party data activation while safeguarding customer data.
Marketing Technology Insights: Alelo Announces New AI-Powered Content Navigators for Content Discovery
Additional benefits include granting data access to agencies via StackAdapt’s API key, enhancing collaboration flexibility, and enabling marketers across industries such as food & beverage, financial services, e-commerce, and technology to efficiently activate campaigns related to inventory tracking, loyalty programs, and personalized marketing.
In summary, StackAdapt’s Snowflake Native App powered by Cortex AI offers marketers a faster, more secure, and self-service capable way to transform and activate complex first-party data for programmatic advertising campaigns, advancing enterprise-level data utilization within the Snowflake cloud ecosystem without IT bottlenecks or data movement risks
Marketing Technology Insights: Hotwire Names Charlotte Harvey as UK Managing Director to Accelerate Growth
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
