Stacker and Scrunch Partner To Expand AI Search Visibility for Earned Media

As artificial intelligence reshapes how information is discovered and ranked, brands are facing a new challenge in understanding how authority is built beyond their own websites. Addressing this shift, Stacker announced a strategic partnership with Scrunch to bring AI search visibility and citation reporting directly into the Stacker platform, giving brands a clearer view into how earned media influences AI driven discovery across the MarTech ecosystem.

Stacker, which positions itself as the first content distribution platform built for earned reach, said the integration is designed to close a growing measurement gap. While most AI visibility tools focus on owned content such as websites and blogs, they provide limited insight into how third party coverage and distributed stories shape brand authority in AI search results. By integrating Scrunch, Stacker aims to make earned media performance measurable in an AI first search landscape.

The partnership combines Stacker’s earned distribution and placement tracking with Scrunch capabilities around AI prompt responses, brand mentions, and citations. As a result, customers using Stacker will be able to see how stories placed across external publications contribute to visibility in AI powered search experiences. The companies say this added layer of reporting is intended to help brands move beyond owned channel metrics and understand where credibility is actually being established.

“AI search rewards credibility, and credibility is increasingly built outside your owned channels,” said Noah Greenberg, CEO of Stacker. “We’ve seen anecdotally how distributing owned content across third party publications can directly impact AI Search visibility, but nothing provided a comprehensive reporting solution for isolating the impact of earned media. By integrating Scrunch into Stacker, we are making offsite URL tracking and AI visibility insights real, usable, and scalable for customers.”

For brands struggling to appear in AI generated answers, the partnership highlights a common issue. According to Scrunch, many organizations lack clarity on which sources influence AI visibility and how to expand their presence across those sources at scale. By linking earned distribution with AI monitoring, the combined solution aims to close the gap between insight and action.

“Brands are realizing something important,” said Chris Andrew, CEO of Scrunch. “If you are not showing up in AI search, it’s because there’s a gap between knowing which sources impact visibility and the ability to grow your brand presence in said sources at scale. Together, Scrunch and Stacker close that loop by connecting AI search performance to earned brand presence, so teams can see what is driving authority and take action.”

The companies describe the offering as the first AI search insights solution focused specifically on earned media presence. The Scrunch powered AI search tracking and reporting capabilities are scheduled to begin rolling out to Stacker customers in March 2026. For marketers, the partnership signals a broader shift toward measuring AI search visibility not just through owned assets, but through the earned media that increasingly defines brand authority in AI driven discovery.