New Audience Segments Help Colleges Target Alumni and Supporters to Fund Student-Athlete Compensation and Departmental Priorities
Statara Solutions, a leader in data analytics, customer intelligence and digital advertising, announced the launch of Statara Athletic Donor Audiences, a new suite of microtargeted audiences designed to help college and university athletic programs, foundations, and NIL Collectives identify and engage high-potential donors through digital advertising.
“College athletics is undergoing a historic shift, and fundraising strategies need to evolve just as rapidly,” said Bryan Whitaker, CEO of Statara Solutions. “Our Athletic Donor Audiences help NIL Collectives and athletic programs cut through the noise and connect with supporters who have a real emotional or geographic tie to the institution—and who are far more likely to give.”
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As the NCAA moves forward with historic changes to how student-athletes can be compensated—including formalizing the NIL Collective model—schools are under increasing pressure to build sustainable donor pipelines. At the same time, athletic departments are navigating tighter budgets and rising costs across scholarships, facilities, staffing, and more.
Built using Statara’s proprietary identity resolution and audience segmentation, the new audiences include high-affinity alumni, current and former university employees, and community members connected by geography or shared institutional loyalty. Colleges can target by graduation year, athletic interests or donor history to boost relevance and conversion rates.
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Campaigns can be activated instantly through the Statara Media Platform, offering best-in-class match rates and transparent reporting without added fees—ensuring that more ad dollars go directly toward outreach, not overhead.
Already trusted by a Power 5 NIL Collective, Statara Athletic Donor Audiences are purpose-built for both NIL Collective campaigns and broader athletic department fundraising—helping institutions compete for top talent while maintaining the infrastructure and programs that support student-athletes.
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Source – PR Newswire
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