StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its groundbreaking new tool for marketers and media planners. Unlike other influencer marketing tools that surface influencers based on the content they post about, StatSocial’s patented technology enables users to search for influencers and creators based on the audience they aim to target. This marks a significant shift, aligning influencer marketing with other forms of media that allow for audience profiling to inform decision-making.
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StatSocial Discovery’s audience-first approach highlights influencers that a specific audience follows and engages with, while also pinpointing individuals who are organically exposed to an influencer’s or creator’s content. By matching these audiences to purchase data, StatSocial offers unparalleled attribution capabilities, enabling the accurate measurement of campaign ROI.
Discovery, combined with StatSocial’s patented Identity Graph which connects social profiles to verified identities at scale, modernizes influencer marketing with the following capabilities:
- Influencer & Creator Database: Discover more than 45 million influencers and creators that are stored in StatSocial’s database.
- Audience Creation: Leverage StatSocial’s native audience builder or import custom audiences from first or third-party data.
- Audience-First Influencer Discovery: Identify any influencer that your audience uniquely engages with across major social platforms, and filter recommendations based on preferred creator demographics or content categories.
- Influencer Audience Retargeting: Amplify campaigns by targeting the audience of an influencer partner or similar creators across paid media channels, before, during, and after a campaign.
- Influencer Insights: Gain a detailed understanding of a specific influencer audience’s unique interests, media preferences, brand affinities, and more.
- Influencer Attribution: Map organically exposed audiences to purchase data to analyze spending habits both pre and post-campaign against a control group.
“In addition to our latest influencer offering, this release introduces discovery capabilities that allow marketers to bring an audience-first approach not only to influencer marketing, but also media planning and brand collaborations as well,” said David Barker, CEO of StatSocial. “StatSocial Discovery helps brands identify their audience’s media preferences across traditional outlets, niche podcasts, radio, CTV, and more. It also highlights top brand affinities, providing essential insights for strategic partnerships.”
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