As AI powered creation tools continue reshaping digital storytelling, Storyblocks has introduced a new AI Toolkit designed to help creators work faster without sacrificing originality. The launch marks a meaningful evolution for the subscription based stock media platform, which has long emphasized the importance of human made content. With the introduction of the AI Toolkit, Storyblocks aims to expand what creators can accomplish using its extensive library, reinforcing why the AI Toolkit is becoming a cornerstone of modern creative workflows.
The toolkit integrates capabilities from ElevenLabs and Runway directly into the Storyblocks environment. Instead of generating synthetic assets, the company has focused on enhancing and adapting existing footage, giving creators tools that improve speed, customization, and editorial control. Built on a collection of more than six million high quality human made assets, the AI Toolkit enables creators to blend efficiency with authenticity, a growing priority for digital storytellers and marketers seeking more adaptable stock media.
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TJ Leonard, CEO of Storyblocks, explained the vision behind the launch, noting that creators often struggle with tailoring stock media to fit brand narratives. “For creators, speed is everything but never at the expense of creativity,” he said. “We built the AI Toolkit to give creators their time back and to solve one of stock media’s biggest weaknesses: customization. These tools make it easier to adapt, refine and personalize content so it truly fits a creator’s story and brand. Storyblocks has always been built on high quality, human made content, and the AI Toolkit extends that foundation, putting more creative control directly into the hands of storytellers.”
The new AI Voiceover feature, powered by ElevenLabs, offers text to speech generation, voice cloning for personal narration, and voice transformation to match different styles or tones. This upgrade simplifies a traditionally time consuming part of video production by giving creators immediate access to customizable audio. Alongside it, Runway’s Aleph model powers AI Video Editing tools that allow real time adjustments to color, lighting, backgrounds, and more. By modifying existing footage rather than producing synthetic scenes, creators can convert static stock clips into tailored, project ready assets in minutes.
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Alejandro Matamala Ortiz, Chief Design Officer and Co founder of Runway, emphasized the significance of the collaboration. “We are thrilled to partner with Storyblocks to bring the power of Runway’s Aleph model directly to their platform,” he said. He noted that the integration introduces unprecedented creative control, enabling creators to edit and reimagine stock video in ways that previously required extensive manual work.
The debut of the AI Toolkit reflects a broader shift in how creators use stock media. Instead of treating footage as fixed, the new features transform it into a flexible canvas for experimentation and storytelling. As demand grows for more efficient and adaptable tools, the AI Toolkit positions Storyblocks as a leader in helping creators customize content with speed and confidence. The continued adoption of the AI Toolkit is likely to influence how digital creators, marketers, and production teams approach stock media in the year ahead.
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