At JoyConf, Storyblok’s first-ever conference, the headless CMS pioneer introduced a series of product innovations and strategic partnerships designed to help brands thrive in the rapidly evolving world of AI-driven content discovery. These new features address a fundamental industry challenge how brands can remain authentic, visible, and confident in an era where AI-generated answers increasingly replace traditional search traffic.
“The web looks a lot different than it did even a few months ago. Now people trust AI more than your website,” said Dominik Angerer, CEO and Co‑Founder of Storyblok. “Search traffic is down, zero-click AI answers are up, and brands are still in shock about how fast the rules have been rewritten. The good news is that the product features and partnerships we’re unveiling for content operations and observability give brands a new playbook for success. Now they will feel more confident about their content than ever before at a time when AI search is the new front door to your brand.”
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Storyblok Strata: A New Lens for Content Intelligence
Coming next year, Storyblok Strata introduces a groundbreaking vector data layer that helps brands see and understand content relationships in new ways. Strata analyzes and organizes every piece of content into a semantic, connected network, allowing teams to easily identify outdated assets, reduce “content debt,” ensure brand consistency, and improve how AI systems interpret and rank their content. The technology also enables powerful personalization and more accurate, AI-ready customer support experiences.
Storyblok FlowMotion: Content on Autopilot
Launching in Q1, FlowMotion is Storyblok’s new automation and integration layer built in collaboration with n8n, connecting Storyblok seamlessly with over 500 enterprise tools. This feature visually orchestrates intelligent workflows automating the manual tasks that often follow a content update and gives teams a clear way to deploy AI agents that handle repetitive work across their tech stack.
Strengthening Content Delivery and AI Visibility Through Partnerships
Two new partnerships unveiled during JoyConf enhance how companies deploy content and measure its impact in AI search:
- Netlify Partnership: Storyblok users can instantly deploy global digital experiences on Netlify’s AI‑native web platform, combining Storyblok’s structured content management with Netlify’s edge computing for faster, more secure, and scalable delivery.
- OtterlyAI Partnership: Through integration with OtterlyAI, customers can track how their content performs in multiple AI search environments such as ChatGPT, Gemini, Copilot, and Perplexity while gaining optimization insights to boost visibility in AI-generated results.
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New Tools for Modern Content Operations
Several upcoming tools are designed to make content workflows more efficient:
- Enterprise Content Planner (Q4) – Centralized calendar for all scheduled content releases.
- Global Asset Library (Q1) – Reusable asset management across projects and spaces.
- Environment Spaces (Q1) – Safe and structured handling of content across staging and live environments.
- Figma Connect – Simplified and faster component creation directly from design assets.
- Storyblok React Native Live (Q4) – Built by Virgin Media O2, this open‑source tool brings live content previewing to mobile environments.
“All of these announcements contribute to making Storyblok the single source of truth for all of your content,” Angerer added. “It’s no longer about the quantity of your content, but the quality. When you trust that your content is healthy, you can trust that it’s representing you well in AI search and every channel you care about. The structured, headless approach we’ve built from day one ensures your content is ready to be visible and succeed no matter what happens next. Your CMS should now be your Confidence Management System.”
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