SugarCRM, known for its award-winning intelligence-driven sales automation platform, has been honored by being named to the Constellation ShortLists™ for Sales Engagement Platforms and Sales Force Automation in the third quarter of 2025. These ShortLists are highly regarded within the industry as they highlight top-performing vendors across vital technology sectors, assisting organizations in navigating rapidly evolving customer and business demands. The selection process for the ShortLists is rigorous, grounded in multiple evaluation criteria such as client inquiries, partner feedback, customer references, vendor selection projects, market share, and internal research conducted by Constellation Research.
Sugar Sell, SugarCRM’s robust AI-driven B2B sales automation platform, received recognition in both categories, showcasing its extensive capabilities and depth. David Roberts, SugarCRM’s CEO, stressed that today’s sales teams need more than data they require clear, actionable insights to drive success.Sugar’s AI-driven technology supports sales representatives and customer-facing teams by directing them to the most relevant next steps, whether that involves making an offer or executing a “save play.” This guidance is especially valuable in managing complex deals and prioritizing the right accounts, which helps accelerate deal closings with less effort.
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R “Ray” Wang, CEO and founder of Constellation Research, noted that AI advancements have become integral to all solutions evaluated in the ShortLists, positioning these recognitions not only as vendor recommendations but also as crucial starting points in organizations’ AI transformation journeys. SugarCRM’s platform integrates sales, marketing, and service functions, breaking down organizational silos and enhancing customer relationship management and success. Through intuitive AI features, SugarCRM enables teams to operate more cohesively and efficiently, empowering them to engage customers with clarity and confidence while driving revenue growth.
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Overall, being named to these Constellation ShortLists underscores SugarCRM’s leading position in AI-enhanced sales automation technology and highlights its commitment to helping sales teams work smarter and close deals faster in a complex business environment.
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