Surfside Names Eric Meth Chief Innovation Officer for Ad Solutions

Industry Pioneer to Lead Surfside’s Expansion and Innovation in Retail Media Across Emerging and Established Markets

Surfside Solutions Inc., a pioneer in the next generation of advertising technology and leading provider of retail media solutions, is proud to announce the appointment of Eric Meth as Chief Innovation Officer (CINO). Formerly serving as Chief Revenue Officer (CRO), Meth will leverage his decades of retail media expertise to drive Surfside’s continued expansion into new verticals and further its goal of simplifying modern advertising for brands and retailers by providing a single technology for offsite and onsite advertising.

Meth has been an early adopter and industry pioneer in the retail media space, with over seven years at Triad Retail Media, where he played a critical role in shaping the first retail media networks for the world’s largest retailers, including Walmart, Sam’s Club, CVS, Dollar General, Toys R Us, Staples, and more. His expertise in retail data monetization, digital ad product innovation, and shopper engagement strategies has positioned him as one of the most knowledgeable figures in the evolving retail media landscape.

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As CINO, Meth will focus on expanding Surfside’s retail media platform beyond its foundational industries of cannabis and alcohol – entering additional verticals (grocery, convenience, and emerging retail categories) to create a single destination for advertisers to engage high-intent consumers at the point of purchase. His leadership will drive:

• Retail Media Expansion – Unlocking new inventory and purchase data sources across segregated and underutilized markets to provide advertisers with unmatched access to purchase-ready audiences.
• Technology Innovation – Developing new programmatic, commerce-driven, and in-store media solutions that empower retailers and brands with advanced targeting, measurement, and personalization capabilities.
• Industry Democratization – Enabling small businesses and enterprise clients alike to access the same high-performance advertising tools that have traditionally been limited to the largest retailers.
• Strategic Partnerships – Expanding Surfside’s collaboration with retailers, data providers and ad tech companies to enhance transparency and performance measurement in retail media.

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“Eric Meth has been a driving force in retail media since its inception, pioneering digital ad products and monetization strategies that have shaped the industry,” said Jon Lowen, Co-CEO of Surfside. “His expertise will be invaluable as Surfside continues to redefine how brands and retailers connect with consumers across all retail environments.”

“Retail media has evolved significantly since its early days, and Surfside is positioned to lead the next phase of innovation,” said Eric Meth, Chief Innovation Officer. “After five years of leading and contributing to the company’s sales growth, I am thrilled to be opening up new datasets and inventory sources for advertisers, while providing retail businesses with a new way to personalize the shopping experience to drive less friction in the path to purchase for their consumers and brands.”

With this appointment, Surfside reinforces its leadership in retail media innovation, providing brands, retailers, and advertisers with new opportunities to connect with consumers through commerce-driven, performance-based advertising solutions.

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Source – PR Newswire

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