New product enhancements and a refreshed brand positions Thinkific as a leading platform for companies turning education into a scalable revenue stream
Thinkific Labs Inc., a leading learning commerce platform, announced a strategic rebrand and major product investments designed to fuel customer growth through courses, community, and commerce. This evolution, which includes new and upcoming AI powered features, is designed to meet the growing demand from businesses looking to monetize expertise through scalable, education-based revenue models.
New Strategy & Brand
Now in its 13th year, Thinkific has an award-winning history of helping businesses turn learning into a growth strategy. More than 35,000 customers in over 100 countries — including companies like Fiverr, Hootsuite, GoDaddy, Datadog, and Nasdaq — have earned over $3.7 billion on Thinkific.
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The global market for AI in education, valued at $2.5 billion in 2022, is projected to reach $88.2 billion by 2032, growing at a CAGR of 43%. To expand into this market, Thinkific is repositioning itself to support businesses, academies, and experts navigating this next evolution in learning. As AI floods the internet with more content than ever, trust in digital education is eroding and learners are demanding higher-quality, higher-impact experiences. Thinkific is at the forefront of augmenting, not replacing human learning experiences.
“Education is no longer a cost center — it’s a business model,” said Greg Smith, Co-Founder and CEO of Thinkific. “We’re seeing a clear shift: businesses are turning to learning to create new revenue streams, retain customers, and build community. This evolution of our brand and platform makes it easier than ever to do all three. We’re empowering our customers with the latest innovations in AI, allowing them to take their expertise and customer communities further to grow their businesses.”
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Thinkific’s new brand, which resulted in a new website, messaging, and visual identity, was built in collaboration with Focus Lab, an agency that specializes in building recognizable B2B brands. The result is a more mature identity that reflects the company’s evolution, and commitment to its own customers’ growth.
Thinkific’s new strategic direction and brand is anchored in a growing industry trend: businesses — from SaaS providers and professional services firms to solopreneurs — are launching academies, certification programs, and training hubs to scale their revenue and help people navigate the sizable shifts in both learning and the broader workforce.
“At Anaconda, we’re dedicated to advancing AI with open source at scale by empowering our community of 50 million users across all experience levels,” said Shailesh Jain, Senior Manager of Learning Solutions, Anaconda.
“Thinkific has been instrumental in delivering accessible, high-quality learning experiences through its intuitive publishing capabilities and analytics that provide clear visibility into learner engagement. Since adopting Thinkific in April 2025, we’ve celebrated over 1,000 users earning certifications, demonstrating the platform’s effectiveness in helping us scale quality education that drives real outcomes.”
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Source – PR Newswire
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