Thryv Appoints Cameron Lessard as VP of Corporate Development and Strategy

Thryv, the leading provider of small business sales and marketing software, has announced the promotion of Cameron Lessard to Vice President, Corporate Development and Strategy. In his expanded role, Lessard will manage M&A, Treasury, capital raising functions and communications with institutional investors.

Lessard joined Thryv in 2020 and most recently served as AVP of Treasury, Corporate Development and Investor Relations. He played a pivotal role in Thryv’s strategic acquisition of Infusion Software, Inc. (“Keap”), which expanded the company’s marketing and sales solutions, added a strong global partner channel, and increased the SaaS client base by 15,000.

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“Cameron is a valued resource to our investor community and a talented business strategist who has been instrumental in helping Thryv execute our SaaS transformation strategy,” said Paul Rouse, Chief Financial Officer and Treasurer.

Before joining Thryv, Lessard led Treasury at a Bain Capital acquisition portfolio company. Prior to that, he held roles in investor relations, debt capital markets, and securitizations at Alliance Data (now Bread Financial). He began his career at KPMG LLP. In 2024, Lessard was named Emerging Leader in Finance by D CEO Magazine and recognized as a Rising Leader Under 40 by the National Investor Relations Institute in 2023.

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ABOUT THRYV

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business.

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Source – Businesswire