Thumzup Media Corporation, a leading provider of innovative social media branding and marketing solutions which allow businesses and brands to pay customers and fans cash through Venmo and PayPal for their posts on social media, is nearing completion of developing video capabilities to facilitate its proprietary ad tech platform’s integration with Instagram Reels (Instagram and its trademark are owned by Meta Platforms, Inc.).
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Thumzup’s mobile app has thus far only enabled users to monetize single-photo posts on Instagram. To date, the platform has facilitated more than 23,000 single-photo posts on Instagram and has paid its creators approximately $230,000 through Venmo and PayPal. With the soon to be released addition of video capabilities, Thumzup is poised to unlock even greater earning potential for its users while also providing advertisers access to Instagram Reels’ powerful platform, so they can expand their reach to an even wider audience of social media users who want to get paid for their posts.
“We believe Thumzup’s planned integration with Instagram Reels should significantly accelerate our growth. We have found that many of our advertisers prefer Instagram Reels due to its higher engagement rate. In fact, it is reported that Instagram Reels receive 22% more interaction than standard video posts, and this increased visibility can lead to more in-video purchases. Furthermore, many creators in our community of users have told us they are eager to get paid for posting videos on Instagram about participating advertisers’ products and services,” stated Thumzup Chief Executive Officer Robert Steele. “With an audience of over 726 million unique users, Instagram Reels’ audience is massive and highly engaged [1]. We expect Thumzup’s Instagram Reels integration to be transformative for our community of posters, our advertisers, and for our shareholders.”
- Reels account for 50% of time spent on Instagram (Meta Investor Relations)
- Instagram Reels are played over 140 billion times a day (Instagram for Business)
- Over 35% of Instagram feed posts are Reels (Datareportal)
- The average Instagram Reels engagement rate is 1.23% (Socialinsider)
- The average Instagram Reel gets 243 likes, 8 comments, and 28 saves (Statista2)
- 31.6% of Instagram Reels viewers are 25-34 years old, and 54.7% are men (Datareportal)
- Instagram Reels is the 3rd top video marketing channel (Wyzowl)
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Source: Globenewswire
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