Events equal networking and brand growth. Business leaders agree about the importance of B2B marketing events for displaying the brand and services to the users and investors. Marketers are always on the look out for marketing events and conferences to bolster their reach and awareness. Each B2B marketing event has a unique flavor and when these events scale in numbers and growth, attendees benefit a lot in terms of professional success. Despite being well into 2024 (almost halfway), there is still an impressive lineup of B2B-relevant marketing conferences on the calendar. The following conferences offer significant value for B2B marketers across various specializations.
Why Attend a Marketing Conference?
Firstly, these gatherings provide unparalleled networking opportunities. Marketers can connect with industry peers, potential clients, and influencers, fostering relationships that can lead to collaborations and career advancements. Secondly, conferences are a hub for the latest industry trends and innovations. Attendees gain insights into new technologies, methodologies, and best practices from expert speakers and panel discussions. This knowledge is crucial for staying competitive in a rapidly evolving field. Additionally, these events offer practical learning experiences. Workshops and hands-on sessions allow marketers to develop new skills and apply them in real-time. This practical knowledge enhances their ability to implement effective strategies within their organizations.
Besides, conferences inspire creativity and motivation. Hearing success stories and innovative ideas from accomplished professionals can spark new ideas and renew enthusiasm for one’s work.
Mark your calendars and book your slots and flights well within time if you don’t want to miss out on these great marketing gatherings for the rest of 2024.
BtoB Summit Paris 2024
June 27, 2024 | Parc des Princes, Paris
This French marketing conference centers on the latest trends and tactics in B2B sales and marketing, aiming to help attendees improve customer experiences, drive sales, and achieve business growth. The B2B Summit Paris caters to Sales and Marketing professionals, bringing together individuals from both sides of the customer acquisition equation.
Here’s a breakdown of the event:
- Focus on Learning and Networking: The event offers keynotes, roundtables, case studies, and interactive sessions. You’ll gain insights from industry experts and connect with B2B leaders and decision-makers.
- Theme: The 2024 summit emphasizes navigating a complex economic landscape and adapting to B2B buyer autonomy. Artificial intelligence (AI) is highlighted as a potential tool to boost business performance.
- Target Audience: The program is designed for B2B professionals across various roles within an organization, looking to improve their strategies and gain actionable ideas.
B2B Marketing Leaders Forum Asia
August 21-22, 2024 | Parkroyal, Singapore
The B2B Marketing Leaders Forum Asia specifically targets B2B CMOs and marketing leaders in Asia. This event focuses on equipping them with the knowledge and strategies to transform their marketing departments into revenue-generating powerhouses.
Here’s a breakdown of the program details for the event happening in Singapore on August 21-22, 2024:
Day 1: 8.30 am – 5.00 pm |
There will be sessions on brand positioning, strategy, and creativity, transformation, event marketing, and C-suite engagement. Other topics include ABM, IT/Tech/SaaS/Cloud marketing, and marketing in various industries. Account-based marketing (ABM) is the unassailable B2B tactic for every MarTech user.
Day 2: 8.30 am – 5.00 pm |
This day will focus on leadership development and career advancement for B2B marketing professionals. It will cover topics like:
- Building strong marketing teams
- Recruiting strategies for B2B marketing (focusing on skills vs. values and generalist vs. specialist roles)
- Developing a personal marketing brand
- The importance of business acumen and financial literacy for marketers
- Transitioning from a peer to a leadership role
- Finding a mentor
Day 3: 9.00 am-4.00pm | AI-Powered B2B Marketing | Accelerating Growth in 2024 Workshop
This B2B marketing AI workshop will teach you how to use AI tools to overcome marketing challenges, improve productivity, and generate content. It’s designed for marketers of all levels and provides hands-on experience with the latest AI technology.
The event offers ample opportunities to connect with over 300 B2B CMOs and marketing leaders from various industries.
By attending this forum, B2B marketing leaders in Asia can gain valuable insights, develop their leadership skills, and discover strategies to drive growth for their organizations.
Digital Summit Oregon
September 9-12, 2024 | Oracle CloudWorld 2024, Las Vegas
CloudWorld is a conference for the global Oracle user community. It offers a chance to learn about the latest innovations in AI-powered cloud technology through keynotes, educational sessions, hands-on labs, and demos. Attendees can network with peers and industry experts, hear about new product announcements, and gain insights into how Oracle cloud solutions can help businesses be more successful.
Here’s a breakdown of what you can expect at Oracle CloudWorld 2024:
- Learn about the latest advancements in cloud applications, databases, and infrastructure through insightful keynotes, informative sessions, and practical hands-on labs.
- Network with fellow Oracle users, industry experts, and partners during receptions, social gatherings, and dedicated networking spaces.
- Be the first to hear about exciting new product announcements and functionalities directly from the developers.
- Gain inspiration from thought leaders and discover innovative solutions to complex business challenges.
- Deepen your understanding of Oracle’s industry-specific solutions and explore how automation can streamline your business operations.
- Experience cutting-edge technology firsthand through interactive demos, labs, and simulators.
- See how Oracle products and services work together to deliver comprehensive solutions.
- Gain insights into future technological trends and how they can benefit your business.
- Build valuable relationships with Oracle experts, peers, and partners through various networking opportunities.
- Collaborate with others in your field during focused discussions and roundtable sessions.
- Reconnect with colleagues from previous CloudWorld conferences and share best practices.
If you’re a marketing professional looking to leverage the power of cloud computing to elevate your marketing efforts, Oracle CloudWorld 2024 is a must-attend event.
MAICON
September 10-12, 2024 | Cleveland, Ohio
MAICON IS Marketing Artificial Intelligence Conference. This popular B2B marketing conference is designed for marketing practitioners and leaders hungry to leverage artificial intelligence (AI) to transform their marketing efforts.
If you’re someone who likes to get stuck into the technical aspects, there are “Applied AI” sessions. These focus on real-world examples, practical skills, and the specific tools and technologies involved in using AI.
On the other hand, if you’re more of a strategic thinker, there are “Strategic AI” sessions. These explore the bigger picture of AI’s impact on businesses, including considerations around privacy, ethics, legal issues, and how to develop the right talent and training within your organization.
Here’s a breakdown of what you can expect at MAICON:
- It offers sessions for both marketing practitioners and strategic leaders.
- Practical workshops will teach attendees how to use AI tools.
- Keynote talks will address big-picture topics like the future of work and AI ethics.
- Breakout sessions will focus on specific areas like AI-powered SEO and content creation.
- Networking opportunities will allow attendees to connect with other marketing professionals.
MAICON provides ample opportunities to connect with other marketing professionals who are interested in AI. This can be through dedicated networking events, receptions, or simply striking up conversations with fellow attendees during sessions.
If you’re a marketing professional who wants to leverage the power of AI to take your marketing efforts to the next level, MAICON is a must-attend event.
SAASTR ANNUAL 2024
September 10-12, 2024 | SF BAY AREA, CA
This event specifically caters to the SaaS industry, delving into the latest trends, growth strategies, and leadership aspects crucial for success. Attending SaaStr Annual 2024 will immerse you in the world’s largest SaaS community. Here’s what you can expect:
- Learn from the best: Gain practical insights from over 250 speakers, including founders of leading SaaS companies, industry experts, and rising stars.
- Deep dive into AI: Explore the latest advancements in AI for SaaS with a dedicated SaaStr.AI Summit, focusing on what’s working and what’s not.
- Actionable advice: Every session is designed to be practical and helpful, offering clear takeaways to accelerate your SaaS business growth, from early-stage to reaching $100M ARR.
- Extensive networking: Connect with over 13,000 SaaS professionals through a variety of networking events, including AMAs, mentoring sessions, roundtables, and 1-on-1 meetings.
- VC connections: Get face-to-face time with over 1,000 VCs through a dedicated “Meet a VC” matchmaking program.
- Focus on innovation: Discover the latest cloud solutions from 150+ leading sponsors who are shaping the future of SaaS.
- Community-driven: SaaStr fosters a collaborative environment where you can connect and share knowledge with peers from all areas of the SaaS industry.
This event is designed to equip B2B founders, executives, revenue leaders, and investors with the tools and connections needed to propel their SaaS businesses to the next level.
Overall, SaaStr Annual provides a valuable platform for SaaS founders, VCs, and executives to learn, connect, and gain the insights and tools necessary to propel their SaaS businesses to the next level.
Dreamforce by Salesforce
September 17-19, 2024 | San Francisco, CA & Salesforce+
Dreamforce by Salesforce is a massive tech conference focused on two main areas:
- Salesforce Products: As Salesforce is the world’s leading CRM (Customer Relationship Management) platform, a large portion of Dreamforce revolves around showcasing the latest features and functionalities of Salesforce products. Expect in-depth sessions on sales automation tools, marketing automation features within Salesforce, and how to leverage various Salesforce clouds for different business functions.
- The Future of Technology: Dreamforce isn’t just about Salesforce itself. It’s known for its visionary approach, featuring talks and presentations by industry leaders, tech giants, and even celebrities, all discussing the future of technology and its impact on various aspects of business and society.
Here’s a breakdown of what attendees, specifically marketing professionals, can expect to gain from Dreamforce:
- Marketing Automation Insights: Learn about the latest advancements in Salesforce’s Marketing Cloud and how to leverage automation tools for tasks like email marketing, lead nurturing, and social media marketing.
- Customer Relationship Management (CRM) Strategies: Gain insights on using Salesforce CRM to improve customer experiences, manage customer interactions effectively, and personalize marketing campaigns for better engagement.
- Integration and Data Management: Explore how to integrate Salesforce with other marketing tools and platforms to create a unified marketing ecosystem. Gain knowledge on data management best practices within the Salesforce platform.
- Industry-Specific Marketing Solutions: Dreamforce often features industry-specific tracks where marketing professionals can learn about Salesforce solutions tailored to their specific industries.
- Networking Opportunities: Connect with fellow marketing professionals, Salesforce experts, and industry leaders to share best practices, exchange ideas, and explore potential collaborations.
While Dreamforce caters to a general tech audience, marketing professionals can find a wealth of valuable information and resources specifically relevant to their field.
Engage Marketing Conference
October 17-18, 2024 | Portland State University – Portland, Oregon
The Engage Marketing Conference is a two-day event dedicated to digital marketing, offering informative learning tracks and panel sessions that provide expert insights into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.
As an annual event focused on education and experience, Engage supports the digital marketing community as a nonprofit. We curate top-tier speakers who deliver exceptional expertise and value to attendees. The educational tracks at Engage are designed to benefit a diverse audience, including in-house SEOs, digital marketing agencies, and business owners aiming to grow their revenue.
Here’s a breakdown of what you can expect:
- Learning Tracks: The conference offers multiple informative tracks covering various digital marketing disciplines. These might include:
- Search engine optimization (SEO)
- Social media marketing
- Content marketing
- Email marketing
- Pay-per-click (PPC) advertising
- Marketing automation
- Analytics and measurement
- Public relations (PR)
- Marketing attribution
- Panel Sessions: Engage Marketing Conference brings together industry experts to participate in panel discussions. These sessions allow attendees to gain insights from multiple perspectives on current digital marketing trends and challenges.
- Networking Opportunities: The conference provides ample opportunities for attendees to connect with fellow marketing professionals, share best practices, and build relationships. This can be through networking events, breakout sessions, or even informal chats during breaks.
- Keynote Speakers: Inspirational and thought-provoking keynote speakers are often invited to address the conference. These keynotes can spark new ideas, offer fresh perspectives on the digital marketing landscape, and motivate attendees to implement new strategies.
By attending the Engage Marketing Conference, marketing professionals can gain valuable knowledge on a variety of digital marketing topics, network with industry peers, and stay up-to-date on the latest trends and advancements in the field.
Content Marketing World
October 21-23, 2024 | San Diego, CA
Content Marketing World caters to content marketing professionals of all experience levels. Whether you’re a seasoned content creator or just starting your journey, this marketing conference offers a wealth of knowledge and practical strategies to elevate your content marketing game. You can expect a schedule full of expert advice and fresh ideas in 100+ sessions and keynotes presented by trailblazing content marketers from around the world.
What to Expect:
- Over 100+ Sessions and Workshops: Gain insights from leading content marketing experts and brand marketers from across the globe. Choose from a wide range of sessions tailored to your specific needs and interests. These sessions could cover topics like:
- AI in Marketing
- Deep Dive Workshops
- Analytics & Data
- Executive
- Brand Strategies
- Industry Masterclasses
- Content Creation & Development Keynote/Big Ideas
- Content Development & Writing
- Purposeful Marketing
- Content Experiences
- Sales Enablement
- Content Management & Optimization
- Search Engine Optimization/Search
- Content Planning/Operations
- Social Media/Influencer Marketing
- Content ROI Storytelling Techniques
- Content Strategy – General
- Teams & Culture
- Content Strategy – Intermediate
- Visual & Audio Experiences
- Core Concept Workshops
- Visual Storytelling
- Demand Generation
- Networking Opportunities: Connect with fellow content marketing professionals, industry leaders, and potential collaborators. Expand your network and gain valuable insights through informal conversations and dedicated networking events.
- Exhibitor Showcase: Explore the latest content marketing tools, technologies, and services from leading vendors. Discover solutions that can streamline your content creation process, enhance your content distribution efforts, and improve your content marketing results.
B2B Online Europe
04 – 05 December 2024 | Hilton Dusseldorf
B2B Online brings together 350+ customer experience, eCommerce, and digital marketing leaders interested in digital transformation, increasing online revenues, improving customer experience, and driving digital marketing success.
What to Expect:
- The event aims to empower B2B digital marketing and sales excellence, offering insights from industry leaders on transforming B2B teams, enhancing customer interactions with AI, optimizing customer journeys, and accelerating digital maturity.
- The conference will explore how to merge digital opportunities with traditional strategies to create a winning hybrid model. It will address challenges such as market uncertainty, rising costs, and the effective integration of AI into customer journeys.
- The advisory board and speaker list includes executives from companies like Microsoft, Oracle, ABB, and Heineken, who will share their expertise on digital transformation, AI, eCommerce, and digital marketing.
- The event will feature keynote presentations, panels, workshops, and networking breaks, focusing on topics like digital transformation leadership, cross-functional team building, AI integration, and data analytics. Attendees will learn how to create customer-centric experiences, migrate to new eCommerce systems, and optimize marketing technology stacks.
- Day 1 of the marketing conference will cover topics such as accelerating digital journeys, innovating traditional industries, and investing in talent and tools. Day 2 will focus on leveraging AI, 3D eCommerce, data analytics, and aligning manufacturer and distributor strategies.
- The conference will also include roundtable discussions on topics like leveraging AI for after-sale support, webshop strategy, dynamic pricing, regulatory compliance, and expanding reach through third-party marketplaces.
- The event will conclude with an Oxford-style debate on the impact of AI on B2B customer connections and a crystal ball outlook session predicting top trends for the coming year.
In summary, the conference is a comprehensive platform for B2B professionals to gain insights into the latest digital marketing and eCommerce strategies, with a particular emphasis on AI, digital transformation, and cross-functional collaboration. It is designed to help manufacturers and distributors navigate the digital landscape and prepare for the future of commerce.
Forbes CMO Summit
Multiple Dates and Locations
The Forbes CMO Summit is a prestigious event designed for Chief Marketing Officers (CMOs) and senior marketing leaders. Here’s a breakdown of what you can expect:
- Focus on Leading Marketing Strategies: The summit offers keynotes, roundtables, case studies, and interactive sessions focused on helping marketing leaders make vital decisions about brand and business expansion, fostering creativity, and building trust with new and loyal audiences.
- High-Level Networking: This event provides a valuable platform to connect and exchange ideas with other CMOs and marketing executives from across the globe.
- Staying Ahead of the Curve: The summit explores current trends and challenges in the marketing landscape, with a particular focus on navigating complex economic situations and adapting to B2B buyer autonomy. It also highlights Artificial Intelligence (AI) as a potential tool to boost marketing performance.
Overall, the Forbes CMO Summit is a valuable opportunity for marketing leaders to gain insights, build relationships, and stay informed about the latest trends and best practices in the field.
