TrustRadius Announces 165 Trusted Sellers in B2B

The Trusted Seller verification enables buyers to easily see which vendors have the most up-to-date product information and ethical, transparent review generation practices on TrustRadius.

TrustRadius, the most trusted buyer intelligence platform for business technology, announced that 165 vendors have earned a Trusted Seller verification. The Trusted Seller verification helps build trust by allowing buyers to see if a vendor upholds ethical review sourcing practices, responds to customer feedback, and is presenting current product information.

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Vendors are given a Trusted Seller verification for their TrustRadius profile after meeting the company’s rigorous standards. The verification signals to buyers that reviews are authentic, unbiased, and ethically sourced.

To qualify as a Trusted Seller, vendors must:

• Regularly source reviews to provide up-to-date product feedback (at least 10 unbiased reviews in the 12 months before applying)
• Disclose their review sourcing methodology to TrustRadius, along with any use of incentives
• Offer equal opportunity for product users to share honest feedback
• Respond to published reviews when needed
• Maintain an up-to-date product profile with accurate information

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With 57% of buyers that visit TrustRadius planning to make a purchase decision within three months, distinguishing between trustworthy and manipulated content is crucial for buyers. TrustRadius Founder and CEO Vinay Bhagat believes in the power of the new verification program to do just that, stating the following in the company’s third annual Review Quality Report: “Buyers are tired of having to discern between AI-generated or fake reviews and real, authentic customer feedback. With the launch of our new Trusted Seller verification program, we’ve removed the guesswork from ethical review practices.”

For businesses, earning the Trusted Seller verification has great benefits. It highlights a vendor as best-in-class and provides potential customers with trusted information, ensuring consumers can make informed purchasing decisions with confidence. TrustRadius also publishes bi-annual press releases and social media content for verified vendors, increasing visibility and credibility.

“The Trusted Seller verification makes it easy for buyers to see which vendors adhere to ethical review generation best practices and have complete, up-to-date product profiles,” says Allyson Havener, our CMO. “Not every company will qualify for the Trusted Seller program, so the products that do will stand apart. With verification badges hitting vendor profile pages, buyers will know they can trust those reviews and product information over the rest.”

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Source – PR Newswire

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