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Veritone Expands and Renews Exclusive Global Licensing Deal with CBS News

Veritone to Sell Media Agency for Up to $104 Million

Veritone and CBS News strengthen longstanding partnership, expanding AI-driven content licensing and distribution across national and local platforms

Veritone, Inc., a leader in building human-centered enterprise AI solutions, announced the renewal of its longstanding exclusive global licensing agreement with CBS News. The multi-year contract renewal solidifies Veritone’s position as a premier provider of content licensing solutions for broadcast networks and expands the partnership to include exclusive local news content from CBS Owned Stations.

For over a decade, CBS News and Veritone’s licensing agreement has paved the way for television producers, filmmakers, podcasters and local-to-global content creators to have access to millions of hours of CBS News’s archival and breaking news content.

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CBS News and Stations will continue to utilize Veritone’s aiWARETM enterprise AI platform, which enhances access to its extensive licensed content across numerous distribution channels, opening new monetization avenues. The advanced AI capabilities of aiWARE index the CBS library with accurate, time-correlated metadata to enable advanced and precise search and retrieval, helping researchers and creatives to quickly find specific scenes, quotes or highlights, and automate rights management and delivery.

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“We are thrilled to extend our longstanding CBS News partnership,” said Jay Bailey, senior vice president of licensing, Veritone. “With Veritone’s Content Licensing platform, CBS News and Stations gain continued access to advanced AI solutions to enhance the accessibility of their content and provide exceptional experiences for viewers across digital landscapes. This renewal is a testament to the value we deliver, and we’re excited to drive further innovation and growth in how users can search and identify their content.”

The agreement strengthens Veritone’s portfolio within the media and entertainment industry, underscoring its commitment to helping companies optimize content distribution, improve audience engagement and maximize revenue.

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For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Source – Veritone

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