Viafoura, a leading digital experience platform for publishers, has partnered with Futuri Media, an expert in AI-powered audience engagement, to introduce a groundbreaking predictive audience intelligence solution for digital publishers. This collaboration addresses the mounting challenges faced by publishers, including accelerating news cycles, evolving SEO requirements, and increasingly elusive audiences, all demanding optimized content production and performance.
Mark Zohar, President and CEO of Viafoura, described the partnership as a game changer, offering publishers a powerful advantage by enabling them to anticipate audience interests and deliver targeted content more quickly and efficiently than ever before. The solution fuses Viafoura’s strength in identifying trending topics, analyzing sentiment, and surfacing quality community contributions with Futuri’s predictive analytics and global trend insights. Publishers can now detect stories two to six hours before they go viral, uncover emerging narratives and competitor content gaps, and predict storylines that will generate maximum engagement. Additionally, the platform automates the creation of SEO-optimized articles, posts, audio, and video content in mere minutes.
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Daniel Anstandig, CEO and Founder of Futuri, emphasized that the technology empowers journalists rather than replaces them, providing each reporter with AI tools that surface potential stories, editors with predictive insights, and creators with streamlined multimedia production capabilities. This “multiplier effect” dramatically enhances newsroom efficiency and impact.
The partnership delivers measurable benefits for publishers: content velocity is increased tenfold, reporter productivity is boosted by five times, audience engagement triples, and revenue opportunities double due to more targeted advertising and sponsorships.
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The integrated solution combines three layers of intelligence into a single platform. Discovery Intelligence monitors over 250,000 sources in real time to spot trends and predict audience interest. Community Intelligence analyzes site conversations, sentiment, and loyalty to reveal what truly matters to audiences. Creation Intelligence harnesses AI to generate brand-aligned, SEO-optimized content ready for deployment across various media formats.
Both Viafoura and Futuri see this offering as essential for publishers navigating an inflection point in the media industry. They warn that publishers embracing this content and community intelligence will thrive, while those who fail to adapt risk losing ground to better-informed competitors.
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