Wiland Launches RetailSignals To Power Predictive Retail Growth

As retailers confront rising acquisition costs and intensifying competition, the ability to translate transaction data into forward looking insight is becoming a competitive necessity across the MarTech ecosystem. Wiland has introduced RetailSignals, a new predictive intelligence solution designed to turn real purchase behavior into actionable signals that support retail growth strategies.

Wiland said RetailSignals is built on one of the largest cooperative consumer spend databases in the market. The platform transforms verified, real world transaction data into predictive intelligence, enabling retailers to anticipate what customers are likely to do next rather than relying solely on historical reporting.

“RetailSignals turns real consumer spending into clear signals retailers can act on to drive acquisition, retention, and growth,” the company stated in its announcement. According to Wiland, RetailSignals helps retailers identify high propensity shoppers by analyzing verified purchase behavior, allowing teams to target consumers most likely to convert. The solution also supports loyalty and retention strategies by uncovering brand and category preferences that inform personalization efforts.

Unlike traditional retail analytics tools that depend on static profiles or retrospective dashboards, RetailSignals emphasizes prediction and action. The platform enables retailers to forecast future spend, expand share of wallet, and activate insights across paid media, CRM systems, and owned marketing channels. By shifting from reactive reporting to predictive engagement, Wiland aims to help retailers prioritize investments more effectively and engage customers earlier in their decision cycles.

“Retailers don’t win by having the most data—they win by knowing what to do with it,” said Mike Gingell, Chief Executive Officer of Wiland. “RetailSignals helps retailers find the right customers, keep them engaged, and grow revenue by using predictive analytics to understand what shoppers are likely to do next.”

Wiland said RetailSignals supports a broad range of use cases, including customer acquisition, competitive conquesting, assortment planning, loyalty programs, and performance driven media activation. The solution is designed to integrate into existing marketing and analytics workflows, allowing teams to operationalize predictive insights without overhauling current systems.

The launch of RetailSignals expands Wiland MarketSignals portfolio, which is focused on replacing static analysis with predictive intelligence that drives sustained business performance. As retail organizations look to increase lifetime value and improve efficiency, RetailSignals positions itself as a data driven foundation for smarter decision making.

Wiland plans to showcase RetailSignals at eTail 2026 in Palm Springs, where retailers can learn more about how real world consumer spending data can be converted into predictive audience intelligence. With RetailSignals, Wiland is reinforcing its strategy of helping retailers move beyond hindsight analytics toward proactive, growth focused intelligence.