Wiland Promotes Andre Murphy to Vice President of Sports and Entertainment as the company deepens its focus on predictive fan intelligence for the rapidly evolving sports and entertainment economy. Wiland announced the promotion to recognize Murphy leadership in building and scaling its Sports and Entertainment group and advancing FanSignals, the company predictive fan intelligence solution that helps organizations drive revenue and strengthen audience relationships.
Murphy expanded role places him at the center of Wiland growth strategy across professional sports leagues, teams, live event venues, and entertainment brands. In this position, he will lead initiatives designed to help organizations acquire new fans, retain existing audiences, and increase revenue by turning predictive analytics into actionable fan insights. The promotion reflects Wiland continued investment in vertical specific intelligence as competition for fan attention intensifies.
Since joining Wiland more than four years ago, Murphy has been instrumental in launching and expanding the Sports and Entertainment practice. He has worked closely with leagues, clubs, sponsors, and agencies to apply predictive analytics to real world challenges such as fan acquisition marketing, ticket sales optimization, and corporate partnership activation. Under his leadership, FanSignals has become a core offering for organizations seeking deeper visibility into fan behavior and intent.
“Andre has been instrumental in shaping our Sports and Entertainment vision and bringing FanSignals to market in a way that delivers real, measurable value,” said Mike Gingell, CEO of Wiland. “His ability to connect predictive insight to fan engagement, sponsorship growth, and revenue outcomes makes him the right leader to continue expanding this practice and accelerating adoption of FanSignals across the industry.”
Murphy brings more than two decades of leadership experience across global brands and high growth agencies. His background includes senior roles at Nike, Adidas, Fruit of the Loom, and multiple agencies, where he led sales, marketing, and business development initiatives across sports, apparel, technology, and financial services. Throughout his career, Murphy has been recognized for building high performing teams and partnering with executive leadership to drive sustained revenue growth.
“Wiland is uniquely positioned to guide the sports and entertainment industries into a new era of Fan Intelligence that delivers cohesive, actionable insights,” said Andre Murphy, Vice President of Sports and Entertainment at Wiland. “Our advanced data science capabilities empower organizations across data analytics, marketing, sponsorship, and ticketing to make smarter decisions whether you’re a professional sports franchise, music festival, theater production, live entertainment venue, or streaming platform. Through our FanSignals platform, we give properties the tools to gain deeper insights into their audiences, identify, acquire, and activate strategic corporate partnerships, and help brand sponsors maximize their existing sponsorship portfolios. From arenas and concert halls to stadiums, performing arts centers, and streaming applications, I’m energized by the opportunity to continue scaling this practice and driving meaningful growth for our clients across the entire entertainment landscape.”
As Wiland Promotes Andre Murphy to Vice President of Sports and Entertainment, the move highlights how predictive intelligence is becoming essential to modern fan engagement strategies. By aligning data science with revenue focused use cases, Wiland is positioning its Sports and Entertainment practice to help organizations build stronger fan relationships and unlock sustainable business outcomes across an increasingly competitive entertainment landscape.
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