Wix Unveils AI Visibility Tool with Full GenAI Optimization for AI Driven Search

Wix.com Ltd., the world’s leading SaaS website builder platform, has launched the AI Visibility Overview , a groundbreaking tool designed to help brands optimize their presence in the rapidly evolving world of AI-powered search. As the first content management system (CMS) to offer native AI visibility tools, Wix is setting a new standard for how businesses prepare for and thrive in the age of large language models (LLMs) like ChatGPT, Gemini, Perplexity, and Claude.

This new offering is a core component of Wix’s broader Generative Engine Optimization (GEO) initiative  a next-generation approach to SEO that reflects the shift from traditional search engines to AI-driven discovery. As LLMs become a primary source of information and decision-making for users, appearing in AI-generated responses is becoming just as critical as ranking on Google or Bing.

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Fully integrated into Wix’s existing SEO tools and accessible through the Analytics dashboard , the AI Visibility Overview gives users a comprehensive view of how their brand is perceived, cited, and surfaced across leading AI platforms. It enables businesses to not only monitor their AI-driven visibility but also take actionable steps to improve it  from managing citations to shaping brand sentiment and benchmarking performance against competitors.

Doreen Weissfelner, Head of Analytics at Wix, explained the significance of the launch: “GEO is essentially SEO for the AI era , offering a completely new dimension of search visibility. We’re equipping users with the tools to understand how their websites are being referenced, interpreted, and presented by major AI platforms. Just as we’ve helped users optimize for traditional search engines, we’re now helping them succeed in an AI-first digital landscape. With the AI Visibility Overview, businesses can finally see how they’re represented and take steps to increase visibility, shape perception, and drive real results.”

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In addition to the AI Visibility Overview, Wix also empowering selected premium eCommerce users with the ability to manage LLMs.txt , a new tool that enables websites to communicate directly with AI models. This feature, used in tandem with dynamic shopping feeds, allows LLMs to access richer data about products and merchants  improving their chances of being featured in AI-generated search results and reaching millions of potential customers.

The AI Visibility Overview is now available to users with a Wix Business Manager account set to English, with a gradual rollout underway for additional languages.

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