As digital publishing continues to evolve under pressure from changing audience behaviors and accelerating content demands, technology providers are investing more deeply in tools that help publishers work smarter and faster. This shift is particularly important for the MarTech ecosystem, where content creation and distribution remain central to engagement and monetization. In this context, WP Engine has announced the acquisition of Big Bite, expanding its capabilities in advanced editorial tooling and enterprise publishing workflows.
WP Engine acquires Big Bite as part of a broader strategy to better serve publishers, media organizations, and agency partners that rely on WordPress based platforms to manage complex digital operations. Big Bite is a well known enterprise agency with more than a decade of experience building newsroom platforms, editorial workflows, and publishing tools designed for large scale media environments. Its work has supported some of the world most prominent media brands, including The Times, The Wall Street Journal, New York Post, Metro, and Macworld.
Marketing Technology Insights: Meta Advances AI Advertising by Turning Creator Content into Scalable Media
The two companies have an established relationship, with Big Bite previously operating as a long standing WP Engine agency partner. As part of the acquisition, Big Bite agency operations will be wound down, and its team will transition into WP Engine engineering organization. This move is intended to bring Big Bite deep publishing expertise directly into WP Engine product development efforts, allowing the company to build more purpose built solutions for publishers and agencies.
“acquisition advances WP Engine’s commitment to serve publishers with products that enable them to more efficiently create, organize, and share content,” said Ramadass Prabhakar, Chief Technology Officer at WP Engine. “Together, we’ve successfully aligned our capabilities to support some of the world’s biggest publishers, including ITP Media Group, and we are in a unique position to bring intelligent, purpose built software solutions to market for agency partners and publishers that will improve how they deliver digital content and optimize workflows.”
Big Bite is known for combining editorial flexibility with strong technical foundations, helping publishers adapt to the rapidly changing digital landscape. Its tools have been designed to support large editorial teams, complex approval processes, and high volume publishing without sacrificing performance or usability. By integrating this expertise, WP Engine aims to enhance its premium services for global agency partners and enterprise customers.
Marketing Technology Insights: Anonym Brings Privacy-Protected Measurement to Pinterest Advertisers
“We are excited to bring our two organizations together to unlock growth and develop unique product offerings for digital agencies and brands that partner with WP Engine,” said Jason Agnew, Big Bite Chief Technology Officer and Co Founder. “By uniting our strengths in engineering, we can provide even greater value to WP Engine’s agency partners looking to elevate publishing capabilities.”
For WP Engine, the acquisition reflects a continued focus on publishers as a strategic customer segment. As media companies face pressure to produce more content across more channels, the need for intelligent editorial tools and efficient workflows has become critical. Bringing Big Bite talent into the company allows WP Engine to accelerate innovation in this area while maintaining close alignment with agency and publisher needs.
As WP Engine acquires Big Bite and integrates its team into core engineering efforts, the company is positioning itself to play a larger role in how modern publishers build, manage, and scale digital content experiences. The move underscores a growing trend in the market toward tighter integration between platform providers and specialized editorial expertise, with the goal of delivering more effective publishing solutions at enterprise scale.
Marketing Technology Insights: Netcore Appoints Security Leader Jayesh Bhatt as Chief Information Security Officer
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
