As global marketplace competition intensifies, the Xnurta Front Row partnership aims to help brands scale performance through advanced automation and AI driven retail media strategies across Amazon and international ecommerce channels.
Xnurta and Front Row announced a strategic collaboration designed to accelerate AI driven Amazon advertising and retail media performance worldwide. The partnership combines Xnurta’s agentic AI advertising technology with Front Row’s global ecommerce and marketplace management expertise to support brands seeking scalable growth across competitive digital retail environments.
The Xnurta Front Row partnership comes as ecommerce expansion continues to accelerate globally, led by Amazon’s growing marketplace ecosystem. In Europe alone, more than 127,000 sellers generated over €15 billion in export sales worldwide in 2024, reflecting an increase of more than €1 billion year over year. As competition grows across marketplaces, brands are increasingly adopting artificial intelligence powered retail media tools to maintain visibility, optimize ad spending, and improve performance outcomes.
Front Row works with global consumer brands across sectors including beauty, health and wellness, consumer packaged goods, and lifestyle, offering marketplace management, digital marketing, and retail media services. With operations spanning the United States and Europe, the company helps brands navigate international expansion, manage regional complexity, and scale omnichannel growth strategies.
Through the agreement, Front Row will integrate Xnurta’s agentic AI ad management platform into its service offering. The platform provides automation capabilities, performance analytics, and AI assisted campaign management designed to improve bidding, optimization, and decision making across retail media campaigns.
“International expansion and local market mastery are essential for today’s top brands,” said Kashif Zafar, CEO of Xnurta. “Our partnership with Front Row, a best-in-class eCommerce accelerator with a strong European footprint and deep expertise across marketplaces, enables brands to harness agentic bidding and optimization with strategic execution tailored to EU, US and global audiences.”
“Front Row exists to elevate brands wherever they compete,” said Tim Nedden Co-Founder & Managing Director at Front Row. “By integrating Xnurta’s agentic AI capabilities into our global services, we’re enhancing our ability to deliver faster, more intelligent, and transparent advertising performance, giving our clients the tools to win on Amazon and beyond.”
The collaboration reflects a broader shift toward combining human expertise with AI powered automation to manage increasingly complex retail media ecosystems. By pairing Front Row’s strategic marketplace execution with Xnurta’s AI driven optimization technology, the companies aim to help brands achieve more efficient advertising performance while expanding globally.
As retail media continues to evolve into a core growth channel for ecommerce brands, the Xnurta Front Row partnership highlights how AI driven Amazon advertising solutions are becoming essential for navigating global competition and delivering measurable outcomes across digital marketplaces.
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