Yottaa Acquires SpeedSense to Boost Ecommerce Performance

Yottaa, the leading provider of digital experience optimization solutions for eCommerce, announced the acquisition of SpeedSense, a pioneer in web performance consulting and creator of Sensai technology. The acquisition significantly enhances Yottaa’s Web Performance Cloud and Web Performance Services offerings, marking a major step in consolidating the fragmented digital experience monitoring (DEM) market.

By integrating SpeedSense’s Sensai technology with Yottaa’s robust Web Performance Cloud, brands can now measure revenue impact across the entire customer experience an industry-first capability. Unlike traditional DEM solutions that offer fragmented insights on an application-by-application basis, the combined Yottaa and SpeedSense solution provides eCommerce teams with a holistic view, capturing the full scope of performance data from real users, Google Core Web Vitals, and third-party applications critical to composable commerce.

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“At Yottaa, we believe web performance isn’t just about faster page loads — it’s the ultimate revenue lever,” said Mike Dickerson, CEO of Yottaa. “By uniting Yottaa and SpeedSense’s technologies and incorporating their proven web performance consulting practice into our Web Performance Services division, we’re giving eCommerce teams the tools and insights they need to turn speed into a competitive advantage.”

The addition of SpeedSense’s seasoned web performance consulting experts, who have successfully partnered with leading retailers and digital agencies for nearly six years, significantly expands Yottaa’s strategic capabilities. This integration ensures that Yottaa customers and agency partners receive tailored consulting guidance to diagnose performance bottlenecks, optimize user experiences, and drive measurable revenue outcomes.

“We’re excited about the value our combined technologies can bring because we share a vision that improving web performance directly boosts commercial performance,” said Darin Archer, Chief Product Officer at Yottaa. “It’s not just about tracking page load times, it’s about empowering marketing, eCommerce, and development teams to focus on what truly drives revenue.”

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The combined platform uniquely addresses gaps left by traditional industry-standard tools like Google Lighthouse, which rely primarily on lab-based testing that often misses key nuances in real-world user experience. SpeedSense’s proprietary Site Speed Health score complements Yottaa’s real user monitoring (RUM) — which delivers unsampled data across all browsers, not just Google Chrome and third-party Performance Impact Rating (PIR), providing deeper and more actionable performance analysis.

“In competitive eCommerce landscape, teams are expected to do more with less — attention spans are shrinking, traffic is eroding, and margins are tighter than ever,” added Shawn O’Neill, Founder and CEO of SpeedSense. “Most brands don’t have the resources to build an enterprise-level web performance function in-house. By joining forces, Yottaa and SpeedSense are delivering a first-of-its-kind solution that blends advanced real-user monitoring, edge acceleration, and third-party management with hands-on developer expertise and behavioral insights from Sensai. This empowers digital teams to take precise action to improve their website’s performance and the health of their businesses.”

Additionally, Yottaa’s AI-powered Anomaly Detection will benefit from Sensai’s advanced synthetic monitoring capabilities, empowering eCommerce teams worldwide to quickly detect and resolve revenue-impacting performance challenges.

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Source – Businesswire

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