ZEPIC, the AI powered Composable Marketing OS, has introduced a new Instagram Automation capability that aims to transform how brands generate revenue from social engagement. The company announced that it is the first platform to combine AI driven automation, omnichannel engagement, and a complete 360 degree customer data view specifically for Instagram, one of the most influential and fast moving social platforms in commerce today.
Marketers have long recognized that Instagram followers are highly interactive, yet the channel often operates in isolation from core marketing and data systems. Brands receive likes, comments, and messages, but struggle to understand the intent behind those interactions or connect them to broader performance goals. ZEPIC seeks to eliminate that gap by capturing every form of engagement in real time and turning it into a conversion event that strengthens the customer relationship far beyond the app itself.
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Naveen, Co founder and Co CEO of ZEPIC, noted that Instagram has become the front line for social commerce and brand discovery. He stated, “We chose Instagram because it’s where social commerce happens today. It’s the most popular engagement channel, but also the most siloed. Brands may automate replies or push promotions, but they can’t capture the real intent behind every comment, DM, or reaction, nor can they re engage those users across touchpoints. ZEPIC changes that.” His message underscores the platform’s mission to help businesses unlock the value hidden inside day to day consumer activity.
The moment these engagements are collected, they sync back to the core ZEPIC Marketing OS. This allows every new follower or message to become part of a richer customer dataset that supports immediate personalization. Matt Nicklow, Global Digital Head of Tourism Fiji, highlighted the difference this intelligence layer makes for audience relevance. “With ZEPIC’s Instagram Automation, there’s real intelligence behind every interaction,” he said. “Every DM, comment or story reaction reveals what travelers care about, allowing us to engage with purpose and create a truly contextual brand experience across every touchpoint.”
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By connecting Instagram behavior with activity on Email and WhatsApp, ZEPIC helps marketers build cross channel customer segments that improve the ability to target the right audience with the right message. Brands can tie in retail systems, CRM tools, support history, and custom data sets, enabling highly personalized communication and campaigns designed specifically for Instagram loyalists who show high purchase intent.
ZEPIC believes this launch will redefine expectations for Instagram marketing. Instead of measuring engagement as simple likes and views, businesses gain a conversion ready digital environment where revenue and customer intelligence grow together with every interaction.
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