Europe’s leading technology event is back in action… The Digital Marketing Exposition & Conference or DMEXCO 2024 will go live in Cologne, Germany next month. DMEXCO is the biggest and most important AdTech event of the year– and that’s why we are following the trails of some of the biggest enterprise companies heading to DMEXCO 2024 this year.
Why DMEXCO 2024?
Noting how the event has shaped the boardroom discussions and the industry trends in the last 10 years, DMEXCO 2024 is a must-visit for every Martech, AdTech, and AI professional. The annual theme in itself is a giveaway of what the event is going to be all about. If 2014 was about “entering new dimensions” followed by 2015’s “Briding world’ in digital economy and data privacy in 2017, or “Trust in You” in 2019 (the same year that AdTech leaders positioned the customer data platforms or CDP as the new God’s child), each edition has been a nactus theatrum in the age of GDPR/ CCPA, hyper-personalized customer experience, AI, the Internet of Things, Metaverse, NFTs, creators content, and now cookieless ad strategies. From brand safety to transparency, DMEXCO provides a sustainable environment for brands and publishers across established and emerging media formats.
#1 Amazon Ads
Amazon has been a potent force in the Adtech industry for nearly a decade. At DMEXCO 2024, Amazon Ads is the Platinum Sponsor. Krishan Bhatia, VP of Global Advertising at Amazon Ads will take center stage on 18 September, explaining how his company is leading the expansive AdTech universe with innovative ad formats and audience targeting solutions.
Amazon Ads could showcase the finer nuances of personalization in a highly regulated AdTech marketplace, combining the power of advertising across its services like Amazon Prime Video, Alexa, Music, Twitch, and others. The leading AdTech solution provider supports brands and products through immersive shopping experiences delivered through live streams, sponsored posts, audio, display ads, and CTV ads.
With a vast, active customer base and unparalleled insights into consumer behavior, Amazon Ads empowers brands to create truly impactful campaigns. By harnessing the power of Amazon’s immersive AdTech platform, you can deliver seamless customer experiences that drive tangible business growth. Its data-driven approach ensures your advertising efforts resonate with your target audience, building brand loyalty and driving conversions.
Our favorite enterprise AdTech solution
- Persona Builder
- Advertiser Audiences
- Campaign Reporting
- Rapid Retail Analytics
- Ads planner/ Channel Planner
Want us to cover more about Amazon’s AdTech suite, please write to us at news@intentamplify.com
#2 SAP Emarsys
Emarsys, an SAP company, will host a session on how popular brands can create innovative customer journeys. AI-powered CX growth generates powerful customer engagement across digital touchpoints. Emarsys activates customer data in real time across CX and AdTech operations, driving intelligent engagement to boost customer lifetime value (CLTV). The plug-and-play integrations between Emarsys and SAP Commerce Cloud (and SAP CDP) maximize customer engagement across channels.
Customer experience, or fan experience to be precise — Emarsys will unravel how FC Bayern leverages data insights to personalized fan engagement across digital and physical touchpoints. Philip Nowak will be at the event to discuss FC Bayern’s fan experience campaigns powered by Emarsys.
Trivia: “Did you know SAP Emarsys published a report that 72% of US consumers prefer to stay loyal and shop from brands that have a free return policy; and, in all likelihood, 54% of consumers would prefer not to return goods if online retailers get it right the first time!”
Now that’s an opportunity for retailers in 2025, thanks to Emarsys.
Have questions for the Emarsys team at DMEXCO 2024? Please share your inquiries with us at news@intentamplify.com
#3 Adform
The makers of one of the most trusted identity solutions in the AdTech industry, Adform, is heading to DMEXCO 2024 next month. Adform ID Fusion is a universal translator for advertisers, helping businesses close the gap between media planning and buying in a secured, privacy-compliant environment. At DMEXCO 2024, the Adform team will speak on cutting-edge AdTech topics related to Connected TV advertising, carbon reduction, and sustainable advertising.
Now, digital advertising companies have a responsibility towards achieving a greener future. It can be achieved by bringing transparency to climate-neutral business practices to reduce overall carbon emissions. Adform Carbon Reduction is a pioneer in sustainable media trading. Scope3 powers this feature for Adform. Our media room will be focused on the role of carbon reduction features in activating media buying allocations and resource optimization.
Have questions for the Adform team at DMEXCO 2024? Please share your inquiries with us at news@intentamplify.com
#4 Salesforce
Salesforce is co-exhibiting with IBM iX Berlin at DMEXCO 2024.
Salesforce is a leading CRM software provider that has managed to scale AI and customer data analytics to build strong marketing channels globally. Salesforce Einstein AI has been around for some time now, reinventing data-driven marketing, sales, and advertising operations, with CX and personalization as key value drivers. Salesforce experts and leaders will present their views and insights on the top AI trends for marketing and sales teams, the future of the retail industry, and how to achieve hypergrowth in e-commerce using artificial intelligence capabilities.
Key services:
- Salesforce Marketing Cloud
- Salesforce Commerce Cloud
- Salesforce Sales Cloud
- Einstein AI
Have questions for the Salesforce team at DMEXCO 2024? Please share your inquiries with us at news@intentamplify.comx
#5 Hubspot
Hubspot is big in Germany!
The pioneer of inbound marketing automation, Hubspot remains a regular at DMEXCO. This year, the leading Martech platform will be co-exhibiting with TRIALTA and konzepthaus. Last year, Hubspot leadership mentioned the role of events like DMEXCO in forging in-depth conversations with high-quality contacts. According to Hubspot, the event draws unparalleled insights from agencies and the integration side.
Here’s what Hubspot’s VP of Sales and MD (EMEA) Mark Barry said during last year’s event (source LinkedIn).
This year, Hubspot took significant strides in AI ethics, data protection, and sustainability, in addition to releasing tons of new updates and capabilities for marketing, sales, and customer service teams. For instance, the company joined the EU Code of Conduct to show allegiance toward all the existing regional and universal data privacy and compliance regulations, including CCPA and GDPR.
Likewise, they launched The Hubspot Trust Center to showcase their commitment to safeguarding customer data. From declaring initiatives to support net-zero gas emissions to accelerating efforts toward ethical use of AI and data, Hubspot remains a firebrand in the Martech space. DMEXCO 2024 attendees will expect to see and hear more from this key Martech player. Bingo Hubspot…
#6 Outbrain
Outbrain is an AdTech powerhouse. In 2024, the AdTech leader announced one of the biggest acquisitions, snagging category leader Teads for a record price. Moreover, the company announced the launch of OnyxGreen and Onyx Audience Solutions to advance AI’s role in decarbonizing media and advertising. Next month, this AdTech player will be at two major events– AFFILIATE World Europe 2024, and DMEXCO 2024. Teads, now part of Outbrain, will be at DMEXCO 2024, led by the Managing Director, Christian Zimmer.
At DMEXCO 2024, we expect Outbrain to showcase its AI capabilities in native advertising solutions applicable to different industries and media formats.
Top AdTech News: Programmatic CTV Buying at Peak; Buyers Shopping for Alternative Measurement Currencies
#7 RTB House
For more than a decade, RTB House has been scripting new chapters in the realm of digital advertising, offering cutting-edge solutions powered by advanced technology. RTB House, a powerful AdTech leader for personalized campaigns, empowers brands and agencies to achieve exceptional results through its innovative ad-buying engine.
As the industry’s pioneering ad-buying engine fueled entirely by AI-based Deep Learning algorithms, RTB House sets a new standard for precision and effectiveness. By leveraging AI, this AdTech platform can intelligently analyze vast datasets, identify patterns, and optimize campaigns in real time. This translates into highly targeted ads that resonate with your audience and drive measurable results. Personalized in-app retargeting, mobile advertising, gaming, and video advertising agencies rely on RTB House for maximum brand impact and minimal budget wastage. At DMEXCO 2024, Country Manager DACH Daniel Volož and Marketing Manager DACH, Natalie Morel will be exhibiting RTB House.
#8 Movable Ink
Movable Ink is the omnichannel Martech provider with a strong AI-native personalization solution- Da Vinci. Hannah Cave, Marcel Uhlenbrock, Timo von Focht, and Yannik Kottusch will be at the venue. Movable Ink will showcase how retail and financial services marketers can automatically build personalized omnichannel marketing campaigns with AI-native messaging.
#9 Integral Ad Science (IAS)
Dmexco without IAS would feel hollow. This year, IAS is a Partner, readying to provide the latest insights into media quality management, measurement, and optimization. EMEA MD Friederike Pries will be at the venue where we expect ad tech professionals to test IAS commitments toward building a strong privacy-first measurement ecosystem. Last month, the IAS Quality Attention™ measurement product added new features to suit the mobile in-app environments, unifying media quality and eye tracking with AI and machine learning for CTV campaign optimization.
#10 Kaltura
Event management and Kaltura are synonymous. DMEXCO guests can interact with Kaltura at the venue, where the event management martech solution could provide granular-level insights on webinars and hybrid events. Its continued approach to Martech and ad tech improvements include AI-powered engagement and personalization tools.
Kaltura empowers organizations to create, manage, and track a diverse portfolio of virtual events and webinars from a single, centralized platform. Tailored to support events of all shapes and sizes, Kaltura provides a comprehensive suite of tools to enhance attendee engagement and deliver exceptional digital experiences.
Key Features of Kaltura:
- Centralized Event Marketing Management: Streamline event planning and execution with a unified AI-powered platform for in-person, live webinars, and hybrid events.
- Engagement Tools: Leverage cutting-edge marketing tools to foster interaction and participation, with added enhancements for CX, marketing automation, analytics, performance management, and mobile marketing.
- AI-Powered Insights: Utilize real-time data to optimize event performance and enhance audience experience.
- Automated Content Generation: Generate webinar titles, blurbs, and agendas.
By harnessing the power of Kaltura, organizations can create memorable virtual events that drive engagement, generate leads, and achieve their business objectives.
More Brands, More Talks: MarTech Insights
Other prominent brands at the event include:
- Brevo
- Taboola
- Pimcore
- Mapp
- Dynamic Yield by Mastercard
- BASE
- Twilio
- Bynder
- Pubmatic
- Ogury
- Yext
- Zeotap
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