In an inaugural report, the ecommerce operating system, Swap, uncovered some future-proof strategies for scaling direct-to-consumer brands that came straight from the source: 100 surveyed ecommerce executives. The Future-Proof Ecommerce Report includes data from the leadership at mid-to-large sized ecommerce…
Forge 2024—Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today unveiled new product innovations designed to help marketers craft and optimize one-to-one personalized experiences at its annual customer conference, Forge 2024. Marketing Tech Insights: …
As Gen Z and Millennials increasingly research and purchase products through social media as well through live and virtual shopping, gaming, and automated reality platforms, social shopping is set to outpace e-commerce, putting pressure on brands that face a collapsing consumer…
Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its advertising arm, Globe Media Group, alongside a successful campaign with VIA Rail using their technology. Marketing Tech Insights: SilverBack…
SilverBack Advertising, one of the fastest-growing marketing firms in the country, is thrilled to announce the launch of its groundbreaking new service, PinPoint Data. This innovative solution, developed in partnership with Placer.ai and Spatial.ai, signifies a transformative step in consumer behavior analytics and…
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising AppLovin, a leading marketing platform, released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands…
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake Zeta Global, the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine…
Mobile shopping, accounting for 62% of all purchases, is driving growth of SMS and Email marketing with over 200 brands using Attentive for tailored customer communications Attentive, the AI-powered mobile marketing platform for leading brands, has achieved 125% revenue growth…
PromoRepublic, a data-driven platform for localized marketing with a strong presence in the US and Europe, has expanded into the Australian market, forming strategic partnerships with two major leisure and retail groups: Belgravia Group and Associated Retailers Limited. Marketing Tech Insights: Guidance…
Guidance, the leading ecommerce solutions agency for over 30 years, announced that it has launched Plaid Enterprise’s ecommerce website built on Adobe Commerce. Looking to enhance the user experience and elevate the brand with an immersive website, Plaid turned to…
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced that the company has acquired Merryfield, the app that rewards shoppers for buying better-for-you products. Attain’s strategic acquisition of the company, originally launched and…
New platform for merchants to manage and grow their in-store and online businesses or build their own first-party mobile apps, as well as an updated Business Manager App to streamline operations DoorDash announced a suite of new products to help…
CXone provides a unified platform for CRM integration, Quality Management, and Interaction Analytics NICE announced that Banco PAN, a complete digital banking and consumer platform in Brazil, has found significant improvements moving from the incumbent, on-premises solution to NICE CXone,…
GrowthLoop’s innovative platform provides marketers with AI-powered insights and ready-to-activate marketing suggestions GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization’s customer data, unveiled The Loop. This groundbreaking solution and methodology allows marketers –…
Available features at launch include AI Course Creator, webinars, premium (paid) newsletters, advanced email marketing, and marketing automation GetResponse, a leading global email and digital marketing platform, announced the launch of the GetResponse Content Monetization Platform. The all-in-one solution aims…
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment Adjust: Leading Measurement and Analytics Company Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences…
Snowflake enables the travel and hospitality industry to harness the power of the AI Data Cloud to transform operations and deliver exceptional customer experiences Snowflake, the AI Data Cloud company, announced the launch of the AI Data Cloud for Travel…
Company Expands Reach with Presence on Google Cloud Marketplace, Offers Retailers Surge in Conversion Rates Entering the Holiday Shopping Season Big Sur AI, an AI platform for e-commerce, has announced it is now available on Google Cloud Marketplace, enhancing the…
