Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers Affectiva, a Smart Eye company and the global leader in Emotion AI, announced a three year renewal of its partnership with Kantar, the world’s…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
“Persona insights” is the buzzword of the year. And, it is likely to garner more eyeballs in the coming months. The word “buyer persona” (coined by Alan Cooper¹) has been around for more than two decades now, but the phrase…
Vizit, the pioneering leader in Visual AI software for global brands and retailers, announced a $25 million Series B round led by Industry Ventures to accelerate Vizit’s mission to use Visual AI to completely transform how brands connect with their…
Useful Sensors, a leader in developing advanced AI for everyday objects, announced Torre, a self-contained translation solution delivering superior language accuracy and speed on a single, dual-screened device. Functioning independent of cellular or internet connection while delivering industry-leading language accuracy…
Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced an integration in collaboration with OpenAI to bring the company’s new Realtime API to the Twilio platform. The integration of streaming speech-to-speech (S2S) capabilities –…
ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has expanded its universe of real-time signals that target accounts that are most likely to close a sale. Marketing Tech Insights: MOSTLY AI Unveils Synthetic Text to Boost AI Training…
EOT.AI, a leader in AI-powered solutions for industrial enterprises, has announced the upcoming release of its innovative tool, Twin Talk Gen AI Knowledge Builder, available in January 2025. This platform allows industrial organizations to leverage real-time operational data in conjunction…
MOSTLY AI, a pioneer in structured synthetic data, has launched a synthetic text functionality, expanding the power and potential of synthetic data to train AI models as global entities struggle to leverage proprietary data assets because of privacy concerns. With…
Effectv, the sales division of Comcast Advertising, released a new report titled Behind the Remote: A Deep Dive into Sports Viewership & Fandom. Based primarily on a survey of American sports fans, the study examines the current sports viewing landscape. Chief among the…
Revolutionizing OOH Advertising with Attention Metrics Billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units…
