Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and…
Frank Roe, CEO of SmartBear, a leading provider of software quality and visibility solutions, is delivering the keynote address, “Revolutionizing Software Development: The Critical Balance Between AI and Human Insight,” at All Day DevOps (ADDO), taking place virtually on Thursday, October 10, 2024.…
Fast Simon announced a strategic, multi-year partnership to bring AI-powered shopping optimization to all of White Fox Boutique’s online stores, including its new online store in the United Kingdom. The Fast Simon partnership helps White Fox deliver a consistent, optimized shopper…
Integral Ad Science, a leading global media measurement and optimization platform, announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics and scores, previously only available to advertisers, empower publishers with…
